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When foreign tourists experience "living" Chinese life (Global Travel)
2026-10-13 来源:cctv.com

During the National Day holiday that just passed, many foreign tourists came to China to experience the long history and development vitality of the land of China.Since the beginning of this year, "China Travel" and "China Shopping" have continued to heat up.In a home appliance store in Beijing, several foreign tourists stood around a smart rice cooker for a long time.Some people repeatedly studied the functions of the touch interface, some squatted down to compare the size of the outer packaging, and even asked the shopping guide carefully whether they could take it on the plane for check-in.What is more noteworthy than the increase in the number of tourists is the shift of their attention - from the Great Wall, the Forbidden City and other historical sites to the ordinary lives of Chinese people.

In the early years, when foreign tourists came to China, most of their itineraries contained landmark attractions. Most of their luggage on their return trip contained refrigerator magnets with scenery printed on them and cute giant panda dolls, which served as a souvenir of their "visit here."Today, this "China Shopping List" is being quietly updated.Smart rice cookers, portable mini fans, multi-functional cooking pots... all kinds of practical small household appliances have become "must-buy items" for many foreign tourists.In the past, rice cookers and other products were popular items for Chinese tourists shopping overseas.

From "hanging on the wall as a souvenir" to "putting on the dining table for use", it hides the transition of Made in China from "tourism label" to "life partner".A refrigerator magnet records the travel imprint of "I have been to China"; and a rice cooker that has to travel across the ocean and be used every day means that "Made in China" is entering their daily lives.

Such changes are not only happening in home appliance stores.In a Chinese new energy vehicle brand experience store, the team leader repeatedly urged them to gather, but there were still several foreign tourists unable to move around the exhibit car.Some people sat in the driver's seat to feel the interior, some asked about battery life and charging details, and some said bluntly that if it was available in their home market, they would definitely consider buying it.Their interest has long gone beyond the check-in stage of "taking photos with Chinese cars", and they truly look forward to these products becoming a part of their lives.

From refrigerator magnets to rice cookers to new energy vehicles, they point to the same trend: the way foreign tourists understand China is extending from "seeing the scenery" to "tasting life."The magnificent scenery and rich culture have always been the first door to understand China, but more and more people are not stopping at the exit of scenic spots.

This change is directly related to the increasing convenience of inbound travel.In recent years, China has continued to expand its visa-free "circle of friends", and there are more and more repeat customers for "second brush" and "third brush".When I come here for the first time, I first check out the familiar places of interest; when I come back again, I am more willing to go into the streets and shopping malls to see how ordinary people live their lives.Wet markets, home appliance stores, community parks...the radius of travel is broadening, and the dimension of understanding China is also expanding at the same time.

When foreign tourists are no longer satisfied with "coming here", but are willing to step into China's daily fireworks, the barriers between different countries and cultures will quietly melt in the details of daily necessities.This kind of empathy rooted in daily life is more concrete and lasting.When rice steamed from Chinese rice cookers is served on foreign tables, and when Chinese new energy vehicles drive on the commute of overseas families, the connection between China and the world has taken root in these small daily moments.

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