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The two departments will carry out special rectification of illegal online solicitation to target the "wrong goods" in tourism.
2026-04-28 source:Xinhuanet

Xinhua News Agency, Beijing, April 27 (Reporter Xu Zhuang) What should I do if the online false claims of "high-end services", "pure fun without shopping" and "government subsidies", but the actual offline experience turns out to be "off the mark"? The reporter learned from a press conference held by the Ministry of Culture and Tourism on the 27th that the Ministry of Culture and Tourism will jointly carry out special rectification of illegal online solicitation in the near future with the Central Cyberspace Administration of China, focusing on taking measures to focus on outstanding problems that exist in the entire process of online traffic, private domain customer acquisition, and offline group formation.

Li Jian, director of the Cultural Market Comprehensive Law Enforcement Supervision Bureau of the Ministry of Culture and Tourism, said that unqualified and fake qualified soliciting entities will be comprehensively cleaned up. Focusing on the problem of engaging in online solicitation activities in the name of travel agencies, travel consulting, travel customization, tour guides, tour leaders, etc. without qualifications or with fake qualifications, we will deploy major platforms to verify travel agency business licenses, power of attorney and other supporting materials, resolutely clean up those who do not meet the conditions, and block them from the source. For issues where the actual offline experience is obviously inconsistent with the promise, we will continue to clean up and remove tourism products and information that exaggerate and deceive tourists through online inspections, technical screening, etc., and seriously deal with illegal solicitation accounts.

In addition, special rectification will severely crack down on illegal group transfers. The focus is on not signing travel contracts with tourists after online solicitation, and transferring tourists to group tours without their written consent. We use reporting and complaint clues and key cases as breakthroughs to clarify the upstream and downstream relationships of group transfers, implement full-chain investigations, and gradually cut off the chain of interests.

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