CCTV News: During this Qingming Festival holiday, many places have created rich folk scenes, with tourists wearing Hanfu hairpins, willow branches, and holding simple paper to write memorials, feeling the charm of traditional culture during the holiday.

"New Outing Picture" continues to interpret new outings, new travel trends, and new holiday consumption trends across the country in the form of a heat map.

At 9 a.m., colorful flags were flying in the square of Kaifeng Fumen Square, Henan Province. A Song Dynasty "time travel" drama was performed here, and the wonderful performance attracted tourists to stop.

During the holiday, Kaifeng, Henan planned and launched more than 30 cultural and tourism activities to showcase the folk customs of the Northern Song Dynasty and allow tourists to enjoy their cultural addiction.

In Wuzhen, Zhejiang, the intangible cultural heritage folk cultural activity Xiangshi Festival is being held. A rowboat with exquisitely decorated and carrying "silks and flowers fairies" sailed onto the Xishi River, attracting many tourists to the attention of the ceremony. This year, while retaining traditional folk cultural activities such as Silkworm Fairy Parade and Silkworm Flower Temple Fair, the Wuzhen Xiang City also launched new activities that tourists like to watch, such as drama experience and Yaji Check-in.

In Qiubei County, Wenshan Prefecture, Yunnan, tourists from all over the country dressed in ethnic minority costumes, sang and danced on the bonfire, and wiped their "flowered faces" to express their blessings. It is understood that the face of the flower is one of the most distinctive customs in the Puzhe Hei Yi culture, symbolizing mutual auspiciousness and blessings. In Beijing, the "Qi Meng Blue and White" parade show with traditional blue and white porcelain elements as the theme is being staged wonderfully, and many tourists wear Chinese style clothing such as Hanfu to immerse themselves in blue and white artistic conception.

Tongcheng Travel Big Data shows that during the 2025 Qingming Festival holiday, the popularity of searches for traditional cultural festival customs increased by 75% year-on-year. Beijing, Nanjing, Xi'an, Chongqing and Suzhou have become the most popular historical and cultural check-in places during the Qingming Festival.

In Qingming Festival Intangible Cultural Heritage Handmade New Games

During the Qingming Festival holiday, experiencing traditional intangible cultural heritage handmade has become a popular choice for many people to travel on holidays. Various places combine traditional skills with modern cultural elements, injecting new vitality into traditional festivals.

Tie-dyeing crafts in Dali, Yunnan, combine traditional tie-dyeing techniques with modern design concepts, making tie-dyeing works move from traditional clothing to the field of fashion and cultural creativity. During the Qingming Festival, these simple and elegant cultural and creative products that naturally combine sunny plants with water are very popular among tourists.

In the Yellow River Delta in Dongying, Shandong, "kite show" is being staged. Children transform into skilled craftsmen, use imagination, use colored brushes, pigments and other tools to draw various patterns on the kites, and draw unique kites.

At the "March 3" folk activity in Pengdong Village, Yuzhou District, Yulin City, Guangxi, tourists personally made sachets and rubbing prints to experience the traditional folk culture.

This Qingming Festival holiday, experiencing traditional intangible cultural heritage handmade has become a new choice for most people to travel on holidays. During the Qingming Festival holiday, the top ten most popular intangible cultural heritage experiences include hairpin, tie-dyeing, lacquer fans, mother-of-pearl ornaments making, cloisonné enamel experience, etc.