Surge and fall at the same time!The auto market was polarized in July: independent companies seized the global market, while joint ventures continued to lose share of fuel vehicles

In July, the structural changes in my country's auto industry continued to deepen.

According to preliminary calculations by the China Passenger Car Association, domestic retail sales of narrowly defined passenger vehicles in July were approximately 1.52 million, a decrease of 5.1% month-on-month; the retail penetration rate of new energy vehicles climbed to 64.5%.The fuel vehicle market continues to shrink, and industry growth no longer comes from the expansion of the market, but from the redistribution of stock shares.

As many car companies have successively released monthly production and sales reports, the polarization of the leading car companies has intensified: independent brands rely on new energy product iterations and strong expansion in overseas markets to continue to gain market share; joint venture brands of fuel vehicles continue to lose ground, and the pressure of lagging in electrification transformation has become increasingly prominent.

Judging from official data, the leading car companies have formed a clear echelon.BYD sold 419,200 new cars in July, a year-on-year increase of 21.76%, leading the industry in volume.

In terms of share competition, there are two clear paths for BYD's market growth: in the domestic market, the Qin PLUS and Song series models continue to squeeze the mainstream joint venture fuel family car market of 100,000 to 200,000 yuan such as the Volkswagen Lavida, Toyota Corolla, and RAV4; the Seagull and Dolphin sinking markets further divert users of entry-level joint venture cars such as Nissan Sylphy; the Denza and Fangbao brands break through upward and enter the luxury fuel SUV and MPV segment of more than 300,000 yuan, achieving full price range coverage.

Overseas markets have become another core growth curve for BYD.BYD's overseas sales in July were 179,800 vehicles, a year-on-year increase of 124.3%. Overseas sales accounted for 42.8% of its total sales that month.In the Southeast Asian and South American markets, BYD continues to seize the overseas stock share of traditional Japanese and European car companies.

Following BYD is SAIC.SAIC Group's vehicle sales in July were 338,600 units, a slight increase of 0.32% year-on-year.Among them, the sales volume of new energy models was 176,700 units, a year-on-year increase of 50.67%; the sales volume of overseas and overseas bases was 141,700 units, a year-on-year increase of 72.55%.SAIC Passenger Cars and Zhiji Automobile rely on new energy products to seize the domestic mid-to-high-end market; SAIC-GM-Wuling continues to take root in the lower market.However, the sales performance of the group's internal joint venture segment continues to drag down the overall performance. Some customers who have lost traditional fuel-powered models may be taken over by self-owned brand models.

Chery Holding Group sold 276,800 vehicles in July, a year-on-year increase of 23.3%, of which exports were 202,500 vehicles, a year-on-year increase of 70.1%. Exports accounted for 73% of its overall sales in the month, becoming the first domestic car company to export more than 200,000 vehicles in a single month.In the domestic market, the Tiggo series of fuel SUVs have stabilized the basic market, and the iCAR new energy models have steadily increased in volume; in overseas markets, Chery continues to seize the share of Japanese and Korean car companies.

Geely Automobile ranks behind Chery, with sales of 250,200 units in July, achieving year-on-month double growth for five consecutive months, and its new energy penetration rate reaching 64%.The high-end brand Ji Krypton delivered 35,800 vehicles, a year-on-year increase of 111%, and continued to seize the share of luxury fuel vehicles in the 250,000 to 400,000 yuan range and overseas new energy brands.Official data shows that Geely Auto exported 106,700 vehicles overseas in July, a year-on-year increase of 202%. New energy exports accounted for nearly 60% of its total exports. Together with Chery, BYD, etc., it participated in overseas competition in the European and Southeast Asian markets.

Changan Automobile sold 207,100 vehicles in July. Its two major new energy sub-brands, Deep Blue and Qiyuan, continue to increase sales. New hybrid and pure electric products mainly compete for the household market worth 120,000 to 200,000 yuan, diverting some users of joint venture compact cars and SUVs.Changan Automobile delivered 82,300 vehicles overseas in July, a year-on-year increase of 79.1%.

Great Wall Motors sold 108,000 vehicles in July, a year-on-year increase of 3.54%.Among them, the sales volume of new energy vehicles was 34,700 units, and the overseas sales volume was 62,000 units.Relying on the tank off-road category to maintain differentiated segmentation tracks and stabilize the share of hardcore SUVs; Haval's fuel-powered models are facing competition from many parties, and the new energy business is still in the climbing stage.

In July, the joint venture sector as a whole continued to be under pressure.As of press time, most mainstream joint venture brands have not released July sales. Only SAIC Group has disclosed the data of its joint ventures through announcements, all of which showed double-digit year-on-year declines.

Cui Dongshu, head of the China Automobile Dealers Association Passenger Car Association Branch, analyzed that the current domestic auto market has entered the stock game stage, and the overall retail scale of fuel vehicles continues to shrink. Most of the increase in independent brand new energy sources comes from the market space released by traditional fuel vehicles.He suggested that joint venture brands should deeply explore differentiated market segments, such as MPVs, large-size fuel SUVs and home hybrids, and avoid the red ocean of independent brands worth 100,000 to 200,000 yuan.

In this regard, some insiders pointed out that the current elimination round of the automobile industry has entered deep water, and the growth model that relies solely on the stock market of fuel vehicles may be unsustainable.In the second half of the year, with the intensive launch of a number of blockbuster new energy models, price competition, technology iteration, and competition for overseas markets will simultaneously intensify, and the industry structure may usher in a new round of reshuffle.

(Daily Economic News Network reporter Sun Tongtong)