This Qingming Festival

Many places create rich folk scenes

Tourists wear Hanfu hairpins and willow branches, and hold simple paper to write memorials

Welcome the charm of traditional culture during the holiday

What are the new ways to go outings and new travel trends across the country?

Let’s take a look↓

At 9 a.m., colorful flags were flying in the square of Kaifeng Mansion Gate, Henan Province. A Song Dynasty "time travel" drama was performed here, and the wonderful performance attracted tourists to stop. During the holiday, Kaifeng, Henan planned and launched more than 30 cultural and tourism activities to showcase the folk customs of the Northern Song Dynasty and allow tourists to enjoy their cultural addiction.

In Wuzhen, Zhejiang, the intangible cultural heritage folk cultural activity Xiangshi Festival is being held. A rowboat with exquisitely decorated and carrying "silks and flower fairies" sailed onto the Xishi River, attracting many tourists to the attention of the ceremony. This year, while retaining traditional folk cultural activities such as Silkworm Fairy Parade and Silkworm Flower Temple Fair, the Wuzhen Xiang City also launched new activities that tourists like to watch, such as drama experience and Yaji Check-in.

In Qiubei County, Wenshan Prefecture, Yunnan, tourists from all over the country dressed in ethnic minority costumes, sang and danced on the bonfire, and wiped their "flowered faces" to express their blessings. It is understood that the face of the flower is one of the most distinctive customs in the Puzhe Hei Yi culture, symbolizing mutual auspiciousness and blessings. In Beijing, the "Qi Meng Blue and White" parade show with traditional blue and white porcelain elements as the theme is being staged wonderfully, and many tourists wear Chinese style clothing such as Hanfu to immerse themselves in blue and white artistic conception.

Tongcheng Travel Big Data shows that during the 2025 Qingming Festival holiday, the popularity of traditional cultural festival experience increased by 75% year-on-year. Beijing, Nanjing, Xi'an, Chongqing and Suzhou have become the most popular historical and cultural check-in places during the Qingming Festival.

New ways to unlock intangible cultural heritage handmade work

During the Qingming Festival holiday, experiencing traditional intangible cultural heritage handmade work has become a popular choice for many people to travel on holidays. Various places combine traditional skills with modern cultural elements, injecting new vitality into traditional festivals.

The tie-dye handicrafts people in Dali, Yunnan combine traditional tie-dye skills with modern design concepts, so that tie-dye works can move from traditional clothing to the fields of fashion and cultural creativity. During the Qingming Festival, these simple and elegant cultural and creative products that naturally combine sunny plants with water are very popular among tourists.

In the Yellow River Delta in Dongying, Shandong, "kite show" is being staged. Children transform into skilled craftsmen, use imagination to draw various patterns on the kites with colorful brushes, pigments and other tools to draw unique kites.

At the "March 3" folk activity in Pengdong Village, Yuzhou District, Yulin City, Guangxi, tourists personally made sachets and rubbing prints to experience the traditional folk culture.

This Qingming Festival holiday, experiencing traditional intangible cultural heritage handmade has become a new choice for most people to travel on holidays. During the Qingming Festival holiday, the top ten most popular intangible cultural heritage experiences include hairpin, tie-dyeing, lacquer fan, mother-of-pearl ornament making, cloisonné enamel experience, etc.

Drone's "written and painted" in the night sky, and the science and technology culture feast is coming out.

There are many places during the holidays that integrate culture and technology elements to create fantastic visual feasts.

The night is low, and in Nihua Bay, Wuxi, Jiangsu, accompanied by music, an AI tower 24.75 meters high, which is lit in the twilight in the twilight. The water mist around the tower instantly turned into a three-dimensional picture scroll. 1,500 drones were penned and painted in the night sky with the tower as the axis. Huge blue lotus fireworks poured down on the top of the tower like a galaxy. The immersive experience of the blending of virtual and real made the scene exclaim continuously.

Tourist: I really felt particularly shocked when I saw this light show tonight. Whether it is the design, the use of drones, or the AI ​​effect, it makes me feel refreshed.

This is also the first holiday welcoming after the completion of the "AI Tower" in Nihua Bay Scenic Area. In order to enrich the holiday experience, many Internet celebrity scenes have been created here. Visitors check in and take photos of the scenery of flowers blooming in Xiangyuehua Street; experience the poetic meaning of "seeing flowers on the window and sleeping on the pillow of flowers" in the "Flower View Room"; rowing boats through the cherry blossom forest, feeling the unique cherry blossom viewing fun in Jiangnan.