CCTV News: This spring, Flower Travel + Intangible Cultural Heritage, Flower Travel + Technology, Flower Travel + IP, a new experience of flower viewing with flowers as a medium, will allow cultural and tourism consumption to "flower" all the way. Data from online travel platforms show that the number of searches related to "flower appreciation" has increased by 2.2 times compared with the same period in 2024. Beijing spring outing orders rose 114% year-on-year, and Nanjing spring outing orders rose 20% year-on-year.
The market demand for flower viewing is hot. During this Qingming Festival, various places use "flowers" as a medium to bring tourists various immersive new scenes and new experiences.
When night falls, various ancient style lanterns are lit up, markets along the coast are brightly lit, ships on the river surface reflect each other, and a series of immersive experiences such as rubbing prints, handmade garlands, and smelling fragrance to identify flowers to attract tourists.
The reporter saw that the centralized performances at the same time also used "flowers" as the medium to launch special programs such as "Flowers Begin", "Flower Dreams", and "Flower Papers to Send Love". The new and upgraded night tour Jinjiang has also played new tricks, combining digital and low-altitude technological innovations to launch an MR digital cruise ship to make the immersive experience more in-depth.
MR digital cruise ship is the first cultural and tourism experience project in China to use head-mounted display equipment in cruise ships. Visitors can experience another space by wearing smart wearable devices, unlocking a new perspective on night tours such as "Flower Chongjin Guancheng" and "Panda Lanterns", and interacting with the characters in the market, entering the lively market thousands of years ago at a glance.
