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The strong popularity of the Qingming Festival stimulates consumption potential. The new scene of "Integration of Agriculture, Culture and Tourism" lights up the "spring economy"
2025-05-11 source:CCTV.com

CCTV News: April 4 is the first day of the Qingming Festival holiday, and travel sentiment across the country is rising, and railways, highways and civil aviation have ushered in a peak passenger flow.

In terms of railways, the national railway is expected to send 19.85 million passengers on the 4th, and 1,009 trains are planned to be added. In order to meet the needs of tourists for short-distance trips during the Qingming Festival holiday, the railway department has arranged and launched unique tourist trains among popular tourist cities, and has collaborated with scenic spots and hotels to create a new consumption scenario.

During the Qingming Festival, tens of millions of apricot flowers in Turpan, Xinjiang were blooming, and 21 EMU trains were added between Urumqi and Tuha Station. Beijing's "train to spring" has been renovated in its paintings. The "Great Wall" EMU passing through the S2 line in the suburbs of Beijing is complemented by the Great Wall, mountains and sea of ​​flowers along the route, which is beautiful. It is more convenient for tourists to visit scenic spots such as Yanqi Lake, Hongluo Temple, Qinglong Gorge, Yunmeng Mountain, and Gubei Water Town. The two-decker ethnic cultural tourism trains launched between Kunming, Dali and Lijiang in Yunnan have achieved seamless connection between "night lying and morning tour".

In terms of highways, it is estimated that on the 4th, the national highway traffic will reach about 62 million vehicles, about 1.8 times the weekly traffic. It is expected that the flow of new energy vehicles will account for about 18% of the daily average traffic, a significant increase from the same period last year. In order to better meet the charging needs of new energy vehicles, the transportation and power supply departments have increased the deployment of personnel and equipment.

To ensure travel, localities have also invested in new technologies to ensure road travel. In Chengdu, Sichuan, not only are small drones combined with artificial intelligence inspection and analysis of road conditions, but also equipped with four-axis, eight-rotor large-load drones. In case of traffic accidents, emergency lighting, temporary communications, first aid materials and other emergency equipment can be installed immediately to quickly go to the accident site to assist in emergency rescue operations.

In terms of civil aviation, 16,244 flights are expected to be guaranteed on the 4th, and 1.82 million passengers are expected to be transported. During the Qingming Festival holiday, the national civil aviation is expected to complete passenger transport volume of 5.4 million, with an average daily passenger volume of 1.8 million, an increase of 7.4% year-on-year.

The sea of ​​flowers in various places came as scheduled, and outings became the mainstream of travel

The Qingming Festival is the first holiday after the Spring Festival. It is March, and the sea of ​​flowers in various places arrives as scheduled, and outings have become the mainstream of travel. While getting close to nature, beautiful scenery has also given birth to new business forms and new scenes.

The Ancient Town of Lili, Suzhou, Jiangsu has ushered in the annual pear blossom scenery, and the elegant fragrance permeates the air. The clusters of pear blossoms are as white as snow, which complement the Jiangnan buildings with white walls and black tiles. Cultural and creative with pear blossoms as the theme has become a new hot spot for consumption. The "Pear Blossom Fairy" costume makeup service allows tourists to experience poetic scenes immersively, and the special drink of "Pear Blossom Latte" in spring has become a hot drink in ancient towns.

Lingshan Village, Chengkan Town, Huangshan, Anhui Province, welcomed a large number of tourists. The rapeseed flower terraces in the Ming Dynasty were like gold spreading on the earth. In order to enrich the tourists' experience, the local area has also launched an interactive project of intangible cultural heritage skills. Tourists have participated in the production of intangible cultural heritage skills such as grass dragon weaving and fish lantern making, and have a deeper experience of the charm of traditional culture.

On the first day of the Qingming Festival holiday, the sea of ​​clouds in the Tianmen Mountain Scenic Area of ​​Zhangjiajie, Hunan, beautifies the spring scenery, and welcomes many tourists to climb high and go out to enjoy the scenery. Some tourists stroll leisurely on the plank road and enjoy the spring scenery along the way; some climb the 999-level ladder of Tianmen Cave to experience the fun of climbing outdoors.

In Liziping, Suishan Town, Emeishan, Sichuan, hundreds of acres of plum flowers are like snow waves. Thematic homestays, taverns and cafes and other diverse business formats, farmhouse dishes, brazier barbecue and other specialty catering, have built a new consumption scenario of "integration of agriculture and tourism" with beautiful scenery.

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