CCTV News: According to the analysis and prediction of the communication big data platform, the first short holiday after the Spring Festival will ignite the spring outing wave of the national cultural and tourism market. It is expected that the number of tourists during the holidays will increase by 12% year-on-year compared with last year, and short-distance self-driving, flower viewing and national style photography have become popular keywords.
China Mobile Wutong Big Data Analysis predicts that short-distance tours during the Qingming Festival will usher in explosive growth. Five cities in Beijing, Shanghai, Chengdu, Shenzhen and Guangzhou lead the short-distance travel market, forming a "holiday economic circle" with a radius of 200 kilometers. The "micro vacation" model with first-tier cities as the core has become a new consumption engine. The big data platform uses AI technology to establish an accurate prediction model for the flow of people. Through the model, it was found that Shanghai to Wuxi, Jiaxing to Hangzhou, Foshan to Guangzhou are the most popular flower viewing routes in the country.
As the weather warms up, wearing Hanfu to take a "national style check-in" photo has become a spring outing option for many people. Big data statistics show that the most popular photo check-in places are Luoyang Wangcheng Park, Xi'an Datang Furong Park, Hangzhou West Lake Changqiao Park, Beijing Summer Palace, and Suzhou Xiyuan Temple. A week before the festival, the number of users of beautiful photo apps in these five popular check-in locations increased by 154% compared with the usual daily average.
In addition, this holiday, the charm of small cities is gradually being released. The week before the holiday, the cities with a large year-on-year increase in tourists were mainly third-tier and below cities, among which the number of tourists in Chongzuo, Ganzhou, Baise, Baoshan and Guyuan all increased by more than 25% year-on-year. These niche destinations have allowed tourists to shift from "sightseeing check-in" to "in-depth participation", reflecting a new trend in consumption of "experiential tourism".
