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"Digital + Culture + Film and Television + Ecology" multi-core drive empowers inbound tourism, mid-to-high-end markets release diversified potential
2025-05-10 source:CCTV.com

CCTV News: "China's Inbound Tourism Development Report 2024-2025" (hereinafter referred to as the "Report") was recently released. With the continuous release of the dividends of facilitation policies such as inbound tourist visas, payments, and accommodation, the mid-to-high-end market has shown great potential. The visa-free policy has a significant driving effect on inbound tourism. The inbound tourism market has started hotly, and the demand for tourism to China will continue to increase. The visa-free policy has a significant effect on short-range markets such as Singapore, Malaysia and Thailand

The report shows that the visa-free policy has a significant effect on short-range markets such as Singapore, Malaysia and Thailand. In the first quarter of 2025, the search volume of overseas people for flights and accommodations to China was higher than the same period in 2024, and the demand for travel to China will continue to increase. Zhejiang: Local characteristic tourism projects help inbound tourism become popular

In the first two months of 2025, Zhejiang Province received 339,000 overnight tourists, a year-on-year increase of 17.2%. Zhejiang's beautiful natural scenery and profound cultural heritage have become a popular check-in spot for inbound tourists, and travel agencies have received more and more inbound travel orders. In Tongxiang, Jiaxing, more than 30 foreign tourists from 16 countries signed up to participate in the "Foreign Friends Travel to Ancient Towns" event. Zhejiang: Foreign tourists experience the charm of Chinese culture in an immersive way

At the Huangdi Temple, tourists watched the live performance of "Xuanyuan Praise" and felt the Chinese Huangdi culture. They interacted live through social platforms throughout the whole process. Lishui: Tri-core driver accelerates the layout of Southeast Asian customer source market

With the increase in direct flights from Hangzhou to Singapore, Lishui is driven by the three cores of "film and television + culture + ecology" to accelerate the layout of the Southeast Asian customer source market. Henan: Inbound tourism continues to heat up, activates spring cultural and tourism consumption

With the arrival of the spring tourism peak season, many places in Henan have received a significant increase in tourism groups from Europe, East Asia, Southeast Asia and other regions.

In order to ensure efficient and smooth customs clearance, a special venue for issuing temporary entry permits is set up at the entry site, and multilingual entry service prompt cards are provided. China launches a vertical AI platform dedicated to serving inbound tourists to China

Faced with the diversified demand for inbound tourists and promoting the diversified development of tourism supply, China has launched a vertical AI platform dedicated to serving inbound tourists to China. Jiaxing, Zhejiang accelerates the construction of a smart big model of "Traveling into Zhejiang"

Jiaxing, Zhejiang accelerates the construction of a smart big model of "Traveling into Zhejiang" and provides "one-stop" caring services with smart guides, online booking, payment and other functions. Enrich tourism products and route innovations, and launch special tourist routes such as foreigners visit ancient towns and canal intangible cultural heritage.

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