CCTV News: The "2024 China Micro Short Drama Industry Research Report" released recently shows that in 2024, the market size of my country's micro short drama has reached 50.5 billion yuan. When it comes to the location of the micro-short drama filming, I believe many people will think of Hengdian. Now, this world's largest film and television base is affectionately called "vertical store" by netizens because it films a large number of short videos and short films that are watched on a vertical screen on mobile phones. Since 2025, it has received more than 600 vertical screen micro-short drama crews. Why can Hengdian become a "vertical store"?

This is the Huaxia Cultural Park of Hengdian Film and Television City, and a costume micro-short drama is being filmed in the palace drama.

The different scenes in these bases provide the possibility of a rapid transition for the crew. At present, more than a dozen micro-short dramas are filmed here at the same time every day.

Behind the crew's follow-up is Hengdian's continuous efforts in the field of micro-short dramas. In 2024, Hengdian established a vertical screen drama operation center. With the increase in the production cost and the improvement of the level of micro-short dramas, Hengdian, as a veteran film and television base, has also provided strong support for micro-short drama creation.

In 2024, Hengdian received more than 1,100 vertical screen micro-short crews, while in the first three months of 2025, this number exceeded half of last year. Zhejiang: The market is steadily evolving "Micro Short Drama +" expands more space

In the interview, many micro short Drama practitioners said that the audience is no longer satisfied with the early "sweet dramas" and routine plots. Now, under a series of effective policy support and standardized management, micro-short dramas have begun to inject innovative vitality into the "micro-short drama +" ecosystem with their flexible and diverse advantages.

This film and television company in Hangzhou is composed of a group of young people with an average age of only 25 years old, and a team of 9 people handled the full process of screenwriter, filming and marketing.

Director Tao Xingle transformed from the advertising industry to do short dramas. He said that a series of short drama governance measures introduced by the state have allowed the team to see the next trend of the short drama industry, which is to abandon clichéd content and improve cultural attributes in the plot.

In the four years since its establishment, the film and television company has completed 15 short dramas, two of which were sold overseas.

After experiencing the initial "wild growth", my country's micro-short drama market is currently evolving steadily and has transitioned to a stage of scale, planned and brand. Experts also suggest that in the context of the era of "culture + technology" integration, the micro-short drama industry can also try to ride the "fast train" empowered by technology to accelerate forward.

Starting from 2025, the State Administration of Radio, Film and Television has issued and implemented the "Micro Short Drama +" action, planning to deeply integrate micro short dramas with cultural tourism, games, education, technology and other industries to expand the application scenarios and value space of micro short dramas.