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The inbound travel market is booming, policy dividends make it easier for China to travel to "just go"
2025-05-10 source:CCTV.com

CCTV News: "China's Inbound Tourism Development Report 2024-2025" was recently released. With the continuous release of the dividends of inbound tourism visas, payments, accommodation and other facilitation policies, the mid-to-high-end market has shown great potential, and the visa-free policy has a significant driving effect on inbound tourism. The inbound tourism market has started hotly, and the demand for tourism to China will continue to increase.

The visa-free policy has a significant effect on short-range markets such as Singapore, Malaysia and Thailand.

The report shows that the visa-free policy has a significant effect on short-range markets such as Singapore, Malaysia and Thailand. In the first quarter of this year, the search volume of overseas people for flights and accommodations to China was higher than the same period last year, and the demand for travel to China will continue to increase.

Zhejiang: Local characteristic tourism projects help inbound tourism become popular

In the first two months of this year, Zhejiang Province received 339,000 overnight tourists, an increase of 17.2% year-on-year. Zhejiang's beautiful natural scenery and profound cultural heritage have become the "check-in spot" for inbound tourists, and travel agencies have received more and more inbound travel orders. In Tongxiang, Jiaxing, more than 30 foreign tourists from 16 countries signed up to participate in the "Foreign Friends Travel to Ancient Towns" event.

In the Huangdi Temple, tourists watched the real-life performance of "Xuanyuan Praise" and felt the Chinese Huangdi culture. They interacted live through social platforms throughout the whole process. With the increase in direct flights from Hangzhou to Singapore, Lishui is driven by the three cores of "film and television + culture + ecology" to accelerate its layout in the Southeast Asian customer source market.

Henan: Inbound tourism continues to heat up, activate spring cultural and tourism consumption

With the arrival of the spring tourism peak season, many places in Henan have received a significant increase in tourism groups from Europe, East Asia, Southeast Asia and other regions.

In order to ensure efficient and smooth customs clearance, a special venue for issuing temporary entry permits is set up at the entry site, and multilingual entry service prompt cards are provided.

China launches a vertical AI platform dedicated to serving inbound tourists to China

Faced with the diversified demand of inbound tourists and promoting the diversified development of tourism supply, China has launched a vertical AI platform dedicated to serving inbound tourists to China. Jiaxing, Zhejiang is accelerating the construction of a smart big model of "Traveling into Zhejiang", providing one-stop caring services with functions such as smart guides, online booking, and payment, enriching tourism products and route innovation, and launching foreigners' travel to ancient towns and canal intangible cultural heritage and other special tourist routes.

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