CCTV News: Starting from late March, the "Marathon Super Weekend" has arrived as scheduled. This weekend, nearly 20 marathon events were held, and Wuxi, Jiangsu held a marathon expo; Wuhan, Hubei launched a cherry blossom cultural tourism gift package, and participating in the competition became a trend. High attention events ignite consumption enthusiasm inside and outside the stadium, and the "traffic" of Chinese sports events is accelerating and transforming into consumption "energy" and economic "increase".

One person participates in the competition, the whole family travels; the concepts such as "traveling with the competition" are deeply rooted in people's hearts. This year's Wuxi Marathon has directly driven the benefits of surrounding industries by 505 million yuan by distributing consumption coupons and gift packages, an increase of 78.2% year-on-year, showing the charm of the diversified consumption model of "events + cultural tourism". According to the person in charge of Wuxi Municipal Culture and Tourism Bureau, during this year's marathon, Wuxi Cultural and Tourism launched more than 160 activities, performances and exhibitions, and provided more than 400,000 scenic spot coupons.

Shanghai F1 China Grand Prix attracted more than 220,000 people to watch the game on site, of which overseas audiences accounted for 15.25%, an increase of 100% over last year. F1 Ferrari driver Leclerc said Formula One is becoming more and more popular. Today, it is no longer just a sport, it is also a form of entertainment. We must strive to attract people who don’t necessarily love this sport but will fall in love with it because of its entertainment

Last year, Shanghai held 178 international and domestic sports events, creating a direct economic impact of 11.378 billion yuan and a pulling effect of 30.99 billion yuan. Through the leadership of high-level events, sports events have become a bright "business card" for cities such as Beijing, Shanghai, and Hangzhou. Dai Bin, director of the China Tourism Research Institute, said that it is necessary to cultivate new sports activities and continuously enhance the people's foundation for watching games and participating. Especially e-sports, street dance and sports dance are all new projects that are young, fashionable and dynamic, and are worthy of attention from all over our region in the cultivation of brand events.

The China competition and performance industry, which is at a high growth trend, drives the continued growth of cultural and tourism consumption. Relying on the traffic entrance of sports events, by strengthening cross-border cooperation and strengthening consumption linkage, the "traffic" of Chinese sports events is accelerating the transformation into consumption "energy" and economic "increase".

Experts said that they should actively promote the integrated development of sports with cultural tourism and commerce, combine specialization and marketization, and continuously expand the social foundation and market thickness of sports events. Dai Bin said that classified management will be implemented, competitive sports that serves the national strategy, mass sports that serves the national fitness society, and market-oriented and industrialized fashion sports. We must continuously extend the industrial chain of the sports economy through "sports + tourism" and improve the product spectrum of sports events.