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How to play the "flower-appreciating card" in spring? "Flowers" activate the "rich mine" of cultural and tourism consumption in various places for the media
2025-05-10 source:CCTV.com

CCTV News: At present, flowers are blooming in many places across the country, and various places have also taken advantage of the "flower economy" to hold cultural and tourism activities and folk performances with their own characteristics, bringing tourists a rich cultural experience. Let's take a look together.

In Muhuang Town, Yinjiang County, Tongren City, Guizhou Province, 1,200 acres of continuous rape flowers are in full bloom. Looking down from a high altitude, the golden flower fields spread out like huge brocades among the green mountains, complementing the Tujia folk houses. Tourists wearing ethnic costumes can be seen everywhere in the sea of ​​flowers to take photos. At the same time, the villagers also organized traditional farming competitions such as removing corn kernels and rubbing straw ropes, which attracted many tourists to participate.

In Sanpo Town, Laishui County, Baoding, Hebei Province, more than two thousand acres of apricot flowers bloom in competition. The apricot flowers all over the mountains are as white as snow and have a fragrant smell. Tourists stroll through it and took photos and checked in.

The local area also held a variety of special folk activities. The villagers moved special agricultural products such as wild jujubes, dried fruits, and hemp walnuts outdoors, allowing tourists to take home the local specialties while enjoying the beautiful scenery.

Wuhan, Hubei: Concert meets cherry blossom season, cultural and tourism popularity continues to rise

This just past weekend, four concerts were performed in Wuhan, Hubei. Now, it is also the season when cherry blossoms are blooming in Wuhan. The concerts and the cherry blossom season have also made the local cultural and tourism hotspots continue to rise.

Last Saturday, the concert of three well-known domestic and foreign singers, Daolang, was also performed in Wuhan. Among them, the Daolang concert, which is hard to get a ticket, was held at the Wuhan Sports Center for two consecutive days. The surrounding hotels are also hard to get a room. The booking volume increased by more than 550% compared with the previous week, and many hotels were full one week in advance. A hotel near the concert also launched a "Nostalgic Francisco" theme service, giving fans small gifts, and you can also enjoy a 15% discount on catering with your ticket stub.

At present, in addition to the concert, many scenic spots in Wuhan are still in full swing because of the cherry blossom season. In order to welcome fans and tourists from all over the world, Wuhan buses have opened five dedicated lines, subways have added trains and manpower to ensure travel, and each voyage of the cruise ship is close to full load. Major scenic spots have also launched benefits, and you can visit related attractions at half price with your concert ticket stub. According to data from a certain tourism platform, during the Qingming Festival, the number of travel ticket orders in Hubei increased by 17% year-on-year.

Yunnan Shizong: Cooking tea in the furnace to watch fireworks "March 3" launches a new gameplay

In Shizong County, Qujing City, Yunnan, the local area held a special event of "Younger and Scene" to bring new vitality to the ancient festival of March 3.

At the camping base in Wulong Township, Shizong County, tourists can check in to a tent, cook tea around the fireworks at night, and watch the water fireworks show; during the day, they can take a hot air balloon to a height of 100 meters, overlooking the spring picture of the blue waves of the Nanpan River and the vast sea of ​​clouds. The interactive interaction of cute pet park and 100-meter scrolls provides a warm interactive space for family tourists. "March 3" market simultaneously opens more than 100 stalls, from ethnic handicrafts to agricultural products, from five-color flower rice to internet celebrity food, one-stop check-in.

The water splashing carnival is another major highlight. Tourists hold water basins and water guns and splash each other, conveying the beautiful meaning of "splashing all over the body and happiness for life". This year's Shizong "March 3" Folk Culture Tourism Season takes "Bonfire Carnival Night" and "Splashing Water to Pray New Blessings" as its core highlights, integrating diverse content to inviting tourists to immerse themselves in the surging vitality of Zhuangxiang culture.

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