CCTV News: With the arrival of spring, various places have launched a variety of activities and measures to stimulate consumption vitality, bring consumption opportunities, and promote economic development.

Shanghai: The 35th Shanghai Peach Blossom Festival opens to create a new scene of spring consumption

On March 29, the 16-day 35th Shanghai Peach Blossom Festival opened in Shanghai Pudong New District. This year's Peach Blossom Festival launched seven special tourism consumption routes, combining tourism elements such as flower sea, homestays, camping, cute pets, Hanfu shooting in the entire Pudong region to create more new scenes of spring consumption.

In addition, in order to further change "spring traffic" to "consumption increment", Pudong New District has also launched "peach blossom consumption coupons" and "peach blossom consumption cards", so that tourists can enjoy the combination discount of "living + playing + food" during consumption in designated scenarios.

Silver-haired tourism trains to experience the spring scenery of the Qinling Mountains

In the past two days, different types of flowers in the Qinling Mountains in Shaanxi Province have gradually bloomed. The Xi'an Bureau of the National Railway has opened the "Qinling Mountains" tourism train, allowing many elderly passengers to enjoy the convenience of service.

On this tourist train, many passengers travel with their friends. The reason they chose this tourist train is convenient. After arriving at a station, the bus will take passengers to the rapeseed field, ask everyone to check in and take photos, and then return to the train to continue to the next stop.

Qingzhou, Shandong: Busy spring management to promote production and strengthen the "beautiful economy"

The flower economy is also constantly leading the consumption boom. It is currently a critical period for flower spring management. At this flower planting base in Qingzhou, Shandong, staff are conducting the division of Phalaenopsis seedlings. The seedlings are divided into evenly-sized bushes and are implanted in flower pots equipped with cultivation medium to ensure that each Phalaenopsis has sufficient space and nutrients.

In order to cope with weather changes, the base adopts an intelligent temperature regulation system to strengthen patrol and control efforts to maintain the optimal temperature and humidity required for Phalaenopsis growth. As the first pilot county in Shandong to implement a time-sharing electricity price for agricultural production, Qingzhou Agricultural and Electricity Department has joined hands to provide energy efficiency diagnosis and full-electrochemical transformation solutions for more than 300 flower planting enterprises and farmers.

At present, Qingzhou City produces and sells more than 3,000 kinds of flowers, with a flower planting area of ​​131,000 mu, and 136 professional flower villages. Flowers have become a billion-level cluster with a complete industrial chain. This year, the annual annual seedling production in Qingzhou is expected to reach 100 million plants, and the flower transaction volume is expected to reach 15 billion yuan, driving 160,000 people to increase their income and become rich.

Suichuan, Jiangxi: Spring tea is coming to pick, helping tea farmers increase their income

Recently, tea trees all over the mountains sprouted new buds on the tea mountain in Suichuan County, Jiangxi Province. Tea farmers shuttled through it, opening the curtain for the tea picking season of the new year.

The little tea leaves are connected to tens of millions of tea farmers on one end and hundreds of millions of consumers on the other end. Local tea companies have also seized the opportunity to broaden sales channels through a combination of online and offline sales model, allowing local spring tea to move to a broader market and help rural revitalization. It is understood that as of March 2025, the county's tea garden area reached 304,000 mu, and 110,000 tea farmers have invested in the busy spring tea picking and production work. The annual output this year is expected to be 12,000 tons, and the comprehensive output value exceeds 3 billion yuan, effectively driving more than 100,000 tea farmers to increase their income.