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New scenarios stimulate new vitality in the cultural and tourism industry. "Rural, commercial, cultural, tourism and sports" deeply integrates the "spring economy" of the surging industry
2025-05-10 source:CCTV.com

CCTV News: With the arrival of spring, various places have launched a variety of activities and measures to stimulate consumption vitality, bring consumption opportunities, and promote economic development.

On the 29th, the 16-day 35th Shanghai Peach Blossom Festival opened in Shanghai Pudong New District. This year's Peach Blossom Festival launched seven special tourism consumption routes, combining tourism elements such as flower sea, homestays, camping, cute pets, Hanfu shooting in the entire Pudong region to create more new spring consumption scenarios.

In addition, in order to further change "spring traffic" to "consumption increment", Pudong New District has also launched "peach blossom consumption coupons" and "peach blossom consumption cards", so that tourists can enjoy the combination discount of "living + playing + food" during consumption in designated scenarios.

Recently, more than 210,000 acres of rapeseed flowers in Jintang County, Chengdu, Sichuan have entered the peak flowering period. Visitors can take a small train to wander in the sea of ​​flowers; or ride camels and walk along the ridges of the fields. When you are tired of playing, you can also enjoy special snacks and delicacies. The local area has created a variety of consumption scenarios and built a spring economy that deeply integrates "rural, commercial, cultural, tourism and sports", allowing villagers to gain a lot of rewards in the bright spring scenery.

In the past two days, more than 700,000 cherry blossoms have been blooming in more than 20,000 acres of cherry blossom gardens in Gui'an New District, Guizhou Province, ushered in the best viewing period. The local area continues to launch new ways of playing and continuously enrich business formats. By creating models such as "flowers appreciation + homestays", "flowers appreciation + food", and "flowers appreciation + countryside", we will increase ethnic singing and dancing exhibitions, display folk customs, upgrade a single flower appreciation scene to a compound cultural and tourism experience, linking up a new picture of "spring economy", and further stimulate new vitality in the cultural and tourism industry.

Recently, Hangzhou, Zhejiang launched the "Hangzhou Cultural Tourism 66 Trendy Toy Card". Citizens and tourists searched for "Hangzhou 66 Card" on Alipay. After completing the card purchase activation, it will take effect in 2 hours. Unlock the "Cultural and Tourism Gift Pack" worth more than 3,000 yuan, including free tours of nearly 30 popular attractions such as Xixi Wetland, Huanglong Cave, and Fuchun Taoyuan, subway discounts, and tickets for some catering and sports events start at 50% off.

At Hangzhou East Station, Mr. Guo, after scanning the code to place an order through the mini program, he placed his luggage at the service desk. After that, the courier will deliver his luggage to the hotel for free. This luggage delivery service is an interest in the "Hangzhou Cultural Tourism 66 Trendy Toy Card".

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