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"Fifteen Winter" openly solicits theme slogans, emblems, and mascot design plans
2025-05-09 source:Xinhuanet

Xinhua News Agency, Chenyang, March 28 (Reporters Liu Yichun and Zhang Yifei) The reporter learned from the Liaoning Provincial Government Information Office on the 28th that from April 1 to June 30, the Liaoning Provincial Preparatory Committee of the 15th National Winter Games collected the theme slogans, emblems and mascot design plans for the "Fifteenth Winter" from all walks of life.

It is understood that the organizing committee finally confirmed one theme slogan work and rewarded RMB 10,000; confirmed one emblem work and rewarded RMB 50,000; confirmed one mascot work and rewarded RMB 50,000. The selection results will be announced to the public before September 30.

In terms of design requirements, the theme slogans should have the atmosphere of the times, the language is concise and the writing is beautiful, and they should reflect the Olympic spirit and the Chinese sports spirit, and reflect the profound cultural heritage and regional cultural characteristics of Liaoning. The design of the emblem should be accurate and symbolic, and should be easy to understand, remember and promote, and at the same time reflects Liaoning's ever-changing development and brilliant achievements. The mascot design should be a lively and cute cartoon image, with distinct personality and anthropomorphic characteristics, and is friendly and friendly. It can reflect the image of "Fifteen Winters", reflect the main spirit of "Fifteen Winters", and reflect the characteristics of ice and snow sports, Liaoning characteristics and cultural connotations.

Zhang Rui, deputy director of the Liaoning Provincial Department of Culture and Tourism, said that the recruited works can highlight the regional characteristics of Liaoning's coastal and border areas; highlight the red cultural genes of Liaoning as the land where he went to resist the United States and aid Korea and the birthplace of Lei Feng's spirit; and reflect the advantages of Liaoning as the "cradle of champions".

The "Fifteenth Winter" will be held in Liaoning Province in 2028, and the competition is held with the concept of "green, sharing, vitality and integration". Among them, integration is a new keyword in the "Fifteenth Winter" competition concept and has many meanings. Wang Dong, deputy director of the Liaoning Provincial Sports Bureau, believes that the concept of integration emphasizes the maximization of the comprehensive benefits of the event through resource integration and innovation collaboration, and provides a new path for the sustainable development of ice and snow sports in the post-Winter Olympics.

"Liaoning, a province with natural advantages in developing ice and snow sports, needs to fully inherit the precious heritage of the Beijing Winter Olympics to "drive 300 million people to participate in ice and snow sports". Taking the opportunity of hosting the 15th Winter, further promote the popularization and development of mass ice and snow sports in the province, so as to build a higher level of national fitness service system and allow ice and snow sports to better serve the health of the people of the province." Wang Dong said.

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