CCTV News: The "Special Action Plan to Boost Consumption" issued by the General Office of the CPC Central Committee and the State Council recently put forward a number of specific requirements for boosting cultural and tourism consumption. In recent days, the Ministry of Culture and Tourism, together with many places and departments, has successively introduced a number of measures to set off a new round of cultural and tourism consumption boom through a combination of policy support, benefiting the people and integrating business formats.

In March, a large area of ​​rape flowers in Anyi Ancient Village, Nanchang, Jiangxi Province, reflecting the green mountains and valleys and villages, creating a beautiful rural picture. Tourists shuttle through it, strolling leisurely, taking photos as souvenirs, and enjoying the beautiful spring scenery.

Jiangxi Province recently issued the "Implementation Plan" on boosting cultural and tourism consumption, proposing five special measures, including increasing efforts to benefit the people and enriching the supply of cultural and tourism, and launching a series of preferential activities such as cultural and tourism consumption vouchers and points reward redemption across the province. Through the continuous year-round scenic spot ticket discounts or free free shopping and other benefits to benefit the people, it will attract customers from all directions.

In Ningxia, relying on the unique local resource endowment, we have planned and implemented five special actions to boost cultural and tourism consumption, distributed 200,000 tickets for "Traveling Ningxia" through multiple channels, launched a 50% discount on "Ningxia Tourism One Card" and created more than 140 low-fare cultural activities to benefit the people. In the past few days, Ningxia Shapotou, Zhenbeibao Western Film and Television City, Xixia Tomb and other places have successively welcomed a large number of tourists. People enjoy the scenery of the desert here and feel the charm of Ningxia's history and culture.

In addition, in order to help cultural and tourism consumption and release employees' consumption potential, the All-China Federation of Trade Unions has launched "ten measures", including phased issuance of trade union consumption vouchers, expanding the scale of employee recuperation, enriching employee cultural and sports activities, and expanding employee spring and autumn outings, etc., to attract everyone to go out of their homes and share poetry and distance.

Create new scenarios and new business formats to revive cultural and tourism "out of the circle"

In addition to benefiting the people, there are many places that integrate new design concepts and new technological means into traditional cultural and tourism projects, creating a number of new scenarios and new business formats to make culture more "fun" and tourism more "out of the circle".

Stimulate the vitality of the consumer market and focus on the construction of an international consumer center city, Beijing has launched nearly 30 specific measures to create a new cultural and tourism business format through service upgrades and digital technology empowerment.

In Beijing Shougang Park, a blast furnace that was once used to make steel and iron has become a future science fiction paradise, transforming from a century-old industrial site to a new cultural space. Here, relying on cutting-edge digital technologies such as 5G+XR, the characters in mythological stories such as Journey to the West and Nezha are about to emerge, and the ancient texts of Sanxingdui are vividly revealed... Traditional culture integrates modern technology to immerse tourists.

In Shandong, around the world-class tourist attractions of Mount Tai and Qufu, 16 cities are connected to high-quality cultural and tourism resources, and cultivate new business forms for integrating cultural and tourism. In Qufu, a new immersive experience space created by the local cultural and tourism department: the Nishan Sacred Land Cultural Night Tour project allows tourists to travel thousands of years to talk to sages, or watch drones and light shows to enjoy a feast of future technology. In Yinan, the local area has launched more than 10 experiential projects such as "Returning the Road to Support" and "The Bride Forever", in combination with the red resources of the old revolutionary base area. Visitors are both audiences and actors. This new experience has become popular on major online platforms.

In the "2025 Cultural Tourism Consumption Promotion Action Plan" released by Xinjiang, the four core measures, 12 key tasks, and 111 activities also focus on cultivating new forms and scenarios of cultural tourism consumption. This spring, during the Kashgar flower viewing and tourism season series, the local area incorporates the Tajik traditional eagle dance and intangible cultural heritage skills exhibitions into the sea of ​​flowers, allowing tourists to appreciate the natural landscape of the Pamir Plateau while feeling the unique charm of local folk activities and traditional culture.