The latest "China Internet Audio-Visual Development Research Report (2025)" shows that the number of online audio-visual users in China reached 1.091 billion as of December 2024, and the online audio-visual market size exceeded 1,222.64 billion. Among them, the scale of professional anchors has reached 38.8 million. Online live broadcast has not only become a new mainstream consumption scenario, but also greatly stimulated the development potential of traditional industries. But behind the prosperity, the industry also faces many challenges, and promoting the high-quality development of online live streaming has become an inevitable choice for sustainable development.

On the afternoon of March 27, as one of the important activities of the 12th China Online Audio-Visual Conference, the Online Live High-Quality Development Forum was held in Chengdu, aiming to help the industry build a good ecology and promote the high-quality development of the digital economy through a series of project releases and in-depth topic discussions.

On March 27, the "Internet Anchor Comprehensive Evaluation Project" was launched at the online live broadcast high-quality development forum held by the 12th China Online Audio-Visual Conference.

Wei Dangjun, chairman of the Short Video and Live Broadcasting Working Committee of the China Internet Audio-Visual Association, mentioned in his speech that technological progress is becoming an important driving force for the high-quality development of online live broadcasts. "AR navigation, digital escorts, 4K, 8K ultra-high definition, spatial audio, real-time three-bit reconstruction and other technologies are promoting the leap of cultural and tourism live broadcasts from eye-catching economy to experience economy; intelligent generation algorithms are also reshaping the creative process, transforming the boundaries created by professional production users into collaborative interfaces, so that every user is both a viewer and a participant." Wang Cheng, deputy general manager of 1905 Movie Network and deputy editor-in-chief of the Movie Channel Media Center, also mentioned when talking about the impact of online live broadcast on traditional media, especially professional film media, that online live broadcast has established a "virtual mass square" for the dissemination of traditional media topics. Taking the "10 billion progressive" integrated media live broadcast of "Nezha: The Devil Child's Trouble" recently launched by the movie channel as an example, netizens have truly become participants in the content and witnesses of the "10 billion project" through barrage, likes, real-time interactions, etc. "Online live broadcasts transform audiences from audiences of topics to participants and even creators of events, allowing media content and social reality to have a real-time linkage."

In the roundtable conversation session of "High-quality Development of Online Live Broadcasting", guests from professional media organizations, film and television, live broadcasts, e-commerce and other fields discussed issues such as policy collaboration, platform drive, and technology empowerment.

At the scene, the "Comprehensive Evaluation Project of Online Anchors" and "New Power of Live Broadcasting·Public Welfare Helping Broadcasting Spring Tour" were also officially released, working together to promote the construction of a healthy ecology in the online live broadcast industry and provide lasting impetus for the high-quality development of the digital economy.

The participants agreed that in the digital economy era, the online live broadcast industry shoulders the important mission of promoting economic development, inheriting culture, and promoting social progress. Through the joint efforts of the entire industry, online live streaming will surely continue to move forward on the road of high-quality development and contribute important forces to the construction of a cultural power and the development of the global digital economy.