CCTV News: In 2024, the total private economy in Zhejiang reached 6.1 trillion yuan, accounting for 67.4% of the province's GDP, contributing more than 70% of the province's tax revenue, more than 80% of imports and exports, more than 80% of employment, and more than 90% of the number of enterprises in the province. Yiwu is one of the most active regions in Zhejiang Province. As of now, the total number of Yiwu market operators is 1.1829 million. How can small commodities create greater value in international trade and open up a broader market? Small commodities have encountered bottlenecks when going overseas and they must build their own brand

How should small commodities "go overseas" to break into a larger market? This razor is sold abroad without a brand, and the wholesale price may be only more than 20 yuan per person, but if supported by the brand, the wholesale price of the same product and quality can reach more than 60 yuan per person. A small razor shows the "pain points" of many merchants. Although Yiwu's small commodities have already radiated to more than 200 countries and regions around the world, most of them are OEMs, and it is hard to sustain by simply relying on product quantity and price competition. Creating your own brand and allowing the brand to reach consumers directly is the most urgent wish of many merchants. The joint efforts of government and enterprises are moving from "products to overseas" to "brands to overseas".

How to solve this problem? The local government and industry association of Yiwu creatively gave an answer; where is the answer? This is the "Yiwu Good Good Brand Overseas Collection Store". The government has built a platform, integrated resources from associations, and selected merchants to join. In the future, you may encounter it by chance when you go to many places abroad. The store entrance has been carefully arranged into a street-style leisure and interactive area, and you can order a cup of coffee with customers to negotiate slowly. When you walk in, it is a 260-square-meter shopping space, which brings together more than 700 brands and more than 2,000 small products in Yiwu, from daily necessities to digital home appliances. This collection shows the top level of Yiwu small products from creative design to craftsmanship quality.

At the same time, it adopts a simple European style decoration style, and the tone is also very particular, which is a fashionable blue-green. Green is the exclusive color of the small commodity city, while blue symbolizes the sea. Green and blue represent "going out to the sea" in the name of Yiwu small commodity. Brands collectively "go overseas" to stimulate innovation vitality

We take a boat and walk along the same road to help enterprises take the initiative to go out, provide them with integrated foreign trade services such as overseas sales, warehousing, and logistics, so that foreign customers can access more high-quality Chinese manufacturing.

A collection of brands has also given rise to the ability of enterprises to innovate independently. Because one of the major criteria is to enter this brand "going overseas" collection store that opens abroad, it is to have independent innovation and R&D capabilities. After integrating the latest artificial intelligence model, this Bluetooth headset has real-time translation functions, new technologies and new ideas, and naturally has more customers. Standardize "going out to sea" and government precise services

There will face many problems in the process of "going out to sea". For example, for foreign trademark registration, the local market supervision department in Yiwu will provide a "one-stop" service for foreign trademark registration. In addition, foreign sales require an international barcode. How to standardize registration and application for international barcodes? Local government departments will take time to provide guidance and conduct regular training.

The earliest beneficiaries of "brand going overseas" said that such a brand collection store has increased the types of Chinese products, increased customer flow, and increased sales. Up to now, Yiwu's "brand overseas" plan has been implemented in more than 20 countries, helping nearly 5,000 business entities to explore overseas markets.