"Comprehensive rectification of 'intra-volume' competition" was written into this year's "Government Work Report". Recently, we often see reports of departments, local and industry enterprises against "intra-volume". Some people also say that if the market "volume" and the price drops, will consumers benefit? Why should we rectify "intra-roll" competition?

——People's Daily Netizen

In the market economy, competition is the norm and the driving force for development. Compete for product quality, focus on cutting-edge technology, and optimize business management... Benefits of competitive behavior and good market atmosphere are conducive to enterprises' innovation and progress, exchanges and mutual learning, and achieve optimized allocation of factors and high-quality development of the industry.

"Intra-roll" changes the competition.

Imagine a scene: a full cinema, and the people in the first row stand up, what happens?

The audience in the back row stood up one after another, everyone was exhausted, and the movie was not more exciting. Compared with sitting, watching movies have not improved, the cost of watching movies has increased, and more importantly, the order of watching movies has been disrupted.

Every industry and another field, even if resources are limited and the market is saturated, there are still people coming one after another to fight for resources and grab the market, fighting a "price war", "rolling" supply chain, and "blasting" store. Even companies have to work hard to "stand up" just to stop others.

Such competition often leads to losses - the cost of operating entities increases, the overall efficiency of the industry declines, and the long-term healthy development is damaged and discounted.

Taking the "new three" as an example, on the one hand, it develops rapidly, and on the other hand, it appears "in-conversion". Last year, overall, the output of my country's photovoltaic industry chain continued to grow, and the product signs were polished, but some links were running at a loss. The new energy vehicle industry is in full swing. At the same time, the profit margins of the automobile industry were relatively low from January to November last year, and some companies on the chain increased their production but did not increase their income.

Why do you still have to "show off" if you lose money? Ultimately, insufficient technological innovation leads to excessive homogeneous competition. Several things are similar, and they compete for consumers with price reduction; the profit margin is squeezed, further affecting corporate R&D investment and hindering innovative development.

Some consumers think that if a company "rolls" are "sellers" and sellers lose money or buyers make money, there are still "sweetness". Is this the truth?

There may be "bitter fruit" after the "sweetness". Enterprises can make concessions benefit consumers in a short period of time. However, if a company is focused on "making" prices and does not hesitate to "make publicity at a loss", and loses the financial and energy to seek innovation, promote transformation and improve quality, such a business will not last long and will eventually affect the interests of consumers.

From the perspective of economic development, "intra-roll" competition is even more undesirable.

The human, financial and material resources are over-concentrated in certain industries, and the construction is simple and repeated, and the marginal benefits are diminished, and there are even negative returns. If these resources were used for R&D innovation and technological progress, opening up new tracks and developing new advantages, they could have produced more high-quality supply, stimulated more effective demand, grown more high-quality enterprises, and increased people's livelihood.

What should departments and local governments do to rectify "intra-roll" competition?

Take practical measures to promote the "stock game" to "incremental creation". Through policy incentives and optimizing the business environment, we will create a stable, fair, transparent and predictable environment for entrepreneurship and innovation in the whole society.

Take hard measures to promote the transformation of the "policy depression" into the "open highland". Openness is also an important business environment, accelerate the construction of a unified national market, and resolutely break down local protection and market division.

Take good moves to promote "sustaining one's strengths" to become "displaying each person's strengths." Develop new quality productivity according to local conditions, rationally plan industrial layout, and avoid too many "athletes" entering popular tracks.

When breaking out of the quagmire of "homogeneity", how can micro-subjects do it?

Anti-"introduction" is not an encouragement to "lie down". On the contrary, we must make great efforts to change development concepts, hone our strong capabilities, strengthen innovation-driven development, and accelerate transformation and upgrading.

The market is changing and demand is changing. Only by increasing investment in innovation and breaking path dependence will it be bright and unique. "Low price" should have a "low price", and more importantly, a "bottom line" should be established to effectively maintain market order in order to achieve its own profits and create industry dividends.

Recently, the National Development and Reform Commission and other departments have expressed their active resolution of phased contradictions in oversupply in some industries; the China Photovoltaic Industry Association calls for strengthening industry self-discipline and proposes not to conduct sales and bids at lower costs; new energy vehicle companies have spoken out to improve the competitiveness of the international market than intelligence and safety...

Developing new quality productivity is an inherent requirement and an important focus for promoting high-quality development. Promoting industrial transformation and upgrading is a key task for high-quality development.

In one sentence, practice "internal skills" well and refuse "internal scroll". The market is orderly, the company has a future, and consumers are affordable. This is the high-quality development we pursue.