CCTV News: Promoting a new round of large-scale equipment updates and "old trade-in" consumer goods, which is what we often call "two new" and is the core policy for many places to boost consumption. Recently, many places have also promoted this offer to rural areas. In Mianzhu, Sichuan, local governments deliver benefits and convenience to the "door front" of rural people through combined measures such as government subsidies, enterprise concessions, and convenient recycling, stimulating the consumption vitality of the rural market.
In Hanwangchang Town, Mianzhu City, Sichuan Province, this home appliance store has everything, and all kinds of subsidies are very eye-catching.
Since the introduction of the "old trade-in" policy, merchants in rural areas have also seized this business opportunity and introduced preferential measures.
On January 20, 2025, the "national subsidy" policy included mobile phones, tablets, smart watches and other digital products in the scope of new purchase subsidies for the first time, and related merchants also followed suit.
Subsidies to go to the countryside and villages, and people-friendly policies are available to home. While facilitating rural people, it also stimulates the consumption vitality of the rural market.
Zou Xianbo, director of the Mianzhu Industrial Promotion Service Center, said that home appliances, automobiles and other sales companies are encouraged to connect with the rural market, provide high-quality products and preferential plans that meet rural needs, so that more people in rural areas can truly enjoy the national policy dividends.
