CCTV News: Last year, the domestic 3A game "Black Myth: Wukong" was released; at the beginning of this year, "Nezha 2" has set box office records since its release, and various parts of the country have also "regional traceability" around the game and movies. Yichuang Town in Xihu District, Hangzhou City has entered people's vision because it is the birthplace of the legend of "Wukong" and participates in shaping the glory of "Nezha". Why can this creative hot land give birth to cultural hot products? Immediately connect with the reporter from the Taiwan Station in Yichuang Town.
The reporter is now strolling on the corner of the city. It is very quiet and the sun shines on his body, which is very comfortable. But the reporter told everyone that all this is virtual. The reporter is now in the virtual studio testing room of a film and television cultural company in Yichuang Town. The reporter you see is actually a picture taken by the camera on the scene. Behind the reporter is a virtual three-dimensional world. Unlike the special effects scenes completed by green screen pinching, the camera in front of the reporter is equipped with professional optical tracking equipment, which can identify the relative position between the camera and the scene in real time. As the camera moves, the perspective relationship of the scene will also change. Moreover, through real-time rendering of 50 frames per second, a very high degree of real scene restoration can be achieved, achieving what you see is what you get, saving a lot of post-production work. The reporter can also experience a fantasy journey in just one minute, walking from the romantic cherry blossom trees to the grassland full of wild flowers, and then to the top of the snow-capped mountains covered with silver.
The person in charge of the company told reporters that virtual digital studios like this have been put into use in multiple film and television bases such as Hengdian and Wuxi. The reason why they chose to leave such a small test room in Yichuang Town is because next door to the studio is the virtual production R&D studio. Once problems are found during the test, they can be promptly fed back to the R&D team and quickly correct and optimized. At the same time, the town has gathered many large-scale cultural and creative enterprises, where they can quickly find partners in scene color adjustment, sound effect production, etc.
And this is just a microcosm of the incubation of cultural and creative industry chain in Yichuang Town. In the town, cultural and creative enterprises such as film and television production, animation and games account for more than 70%. "Black Myth: Wukong", which was popular all over the world last year, jumped out from here, and one of the producers of the animated films in "Nezha 2" and "White Snake" series also took root in the town. These enterprises of different sizes have formed a mutually supportive industrial ecosystem, which has also made this place a highland for cultural innovation and creation.
So, why did they choose to come to Yichuang Town? The booming development of the industry is inseparable from years of policy guidance and wholehearted service. The town has linked special service specialists to every company, and can respond to various needs raised by the company as soon as possible, so as to "no trouble you without any trouble, and always respond to all requests."
When the town was first established, it joined forces with many universities such as the surrounding China Academy of Fine Arts and Zhejiang Conservatory of Music to provide crowd-creation space for the innovation and entrepreneurship of teachers and students of these universities, reduce their trial and error costs, and hold regular special job fairs to attract more artistic and creative talents to the town and settle in the town.
Industry accumulation, service upgrades, and talent aggregation, I believe that in the future, more cultural "hot products" will go from here to the whole country and attract global attention.
