CCTV News: As the Spring Festival movies achieve excellent box office results, more and more investment institutions will also focus on the cultural industry. In recent times, investment institutions have significantly increased their research on cultural industry companies, and many companies have also disclosed new financing progress.

In this trendy toy figure company in Sichuan, the creative team is discussing an IP promotion plan, and the company has several other IPs waiting in line for development and design. According to the person in charge, what he did not expect was that these small peripheral products that made the Spring Festival movies popular brought them big business, and the number of customers around them who came to cooperate in the development of film and television works doubled.

The business in the film and television peripheral development industry has grown bigger, and has also attracted the attention of many investment institutions to the industry. After the Spring Festival, there are endless investment institutions coming to Sichuan to investigate the development and animation production of film and television peripherals.

Recently, many entertainment companies have announced the latest financing progress. Through the online literature platform assisted by artificial intelligence, the original IP incubation operation company has received nearly 100 million yuan in financing, and the platform providing original AI painting materials has received hundreds of millions of yuan in financing.

Data statistics from the China Investment Research Institute, which has long been paying attention to corporate investment and financing trends, in January 2025, the number of financing cases in the entertainment media field increased by about 40% month-on-month, and financing cases in the past three months have increased by three consecutive times, up from the previous year. "Investment + Consultant" capital empowers cultural enterprises to "accelerate"

It is understood that current investment institutions are not just giving money. They are using their own advantages to become "development consultants" of enterprises and helping enterprises accelerate their development.

As a patient capital investor, Huang Xiaodi has not only been busy looking for investment projects recently, but is also following up on projects that have been invested. Early in the morning, he came to an IP development company he had invested in before and communicated with the company about the difficulties he encountered in product development recently.

According to the needs of the company's head, Huang Xiaodi immediately started "on-site office" and looked for suitable experts to make appointments for a symposium. And "on-site office" like this has become the norm for him to solve problems during his company visits.

When leaving the IP development company, Huang Xiaodi rushed to the computer room of a cloud service company in Chengdu to learn about the progress of the project. In the past three months, Huang Xiaodi and his team have helped the company launch 36 new servers in Chengdu, greatly improving the company's ability to serve customers. Huang Xiaodi said that from the previous search for projects, he still needs to be a development consultant for investment companies to help the company grow and grow. New scenarios and new business formats The prospects for cultural investment in the future are broader

Now, the types of cultural products are becoming more and more diverse, and the presentation methods are also being more diverse. These emerging consumption scenarios and positive changes have also allowed capital to see the potential contained in the cultural industry and are constantly increasing its investment in this "blue ocean" market.

In this cloud service company in Beijing, the TV is connected to a small box and can play complex games that originally required a high-configuration computer to run, and it is very smooth. According to the person in charge, this kind of cloud service has been very popular since it was launched on the market. Many car owners also use it in smart cars to achieve games and play anywhere. There are also hotels that use this equipment to design themed movie viewing and game rooms.

The company's head Zhu Bin introduced that thanks to the innovative application of cloud services, in the latest financing he just completed, the company's valuation increased by an additional 30%, and the financing amount was more than doubled than previously expected.

In addition to cloud services, technologies such as artificial intelligence and virtual reality are now being used more and more in the cultural industry, and new formats and products such as immersive exhibitions, virtual anchors, and digital collections have been born, which has also allowed the income of cultural enterprises to continue to grow.

Data shows that in 2024, the operating income of cultural enterprises above designated size in the country exceeded 14 trillion yuan. Among them, the operating income of new cultural enterprises, mainly based on intelligent and digital cultural experience, increased by 9.8% over the previous year, 3.8 percentage points faster than that of all cultural enterprises above the scale. "Going overseas" brings new business, and future opportunities continue to increase

Not only that, in recent years, with the "going overseas" of Chinese culture, a series of new businesses have been born, including international copyright transactions and cross-border content operations. Data from the Ministry of Commerce shows that in 2024, my country's personal cultural and entertainment services exports increased by 39.3%.

Industry insider Yang Ning said that many companies in the cultural industry have taken "going overseas" as an important direction. Among them, online literature, cultural and art exhibitions, creative design, etc. are the main focus points, while Southeast Asia, Europe, etc. need to focus on the market. The global attraction of Chinese culture is still increasing, and cultural exchanges between governments have also provided support for the overseas expansion of the cultural industry. Chinese companies will usher in more development opportunities in the cultural industry in the future.