CCTV News: The silver economy refers to the sum of a series of economic activities that provide products and services to the elderly and prepare for the elderly. How to meet the diversified needs of the elderly and how to use the rise of the silver economy to unlock a new blue ocean of consumption for the elderly? Let’s go to today’s “I care about the Two Sessions” together.

As of the end of 2024, China had 310 million people aged 60 and above, accounting for 22% of the national population. The two sessions are about to be held, what issues do the silver-haired tribe care about?

What kind of pension method will you choose?

Ning Wenwei (59 years old): "Home-based care is more suitable for feeling intimate, and from a professional perspective, it is more suitable for nursing homes."

Bao Yuxia (65 years old): "Often the sisters understand each other and understand each other together. If there are any difficulties, everyone can take care of each other."

Zhang Kefei (89 years old): "I hope to be able to be able to be elderly at home. I always feel that it is more down-to-earth to have children around me."

What are the issues of elderly care that do you pay more attention to?

Miao Shujun (96 years old): "I hope there are some activities for the elderly, so don't be too lonely."

Ping Chao (61 years old): "You must be happy, happy and healthy when you retire. This is the first priority."

The elderly of different ages and physical states have different requirements for elderly care. A new model - embedded community elderly care services have emerged, taking into account the advantages of home-based elderly care and institutional elderly care. The elderly can take care of the elderly at home, and the service center can solve the basic needs of meal assistance, bathing, health care, etc.; for the elderly who have lost the ability to take care of themselves, they can provide home-based services and centralized care services. At Lai Guangying Community Elderly Care Service Center in Chaoyang District, Beijing, the reporter found that different data of the elderly in the area were displayed on the screen in a conspicuous position at the front desk.

The head of the Elderly Care Service Center introduced that the service center integrates services from both supply and demand in the jurisdiction to achieve accurate docking. Integrate the service center station to obtain elderly information as soon as possible; second, integrate service providers in the jurisdiction to the platform, integrate the needs of the elderly, and then accurately match the service providers in the jurisdiction to meet the service needs of the elderly.

With the improvement of consumption capacity of the elderly and the change of consumption concepts, the elderly goods market has also shown a booming trend. Smart home systems, assisted walking equipment, and some aging-friendly utensils are gradually entering the homes of the elderly, making their elderly lives more quality. Experts believe that the number of elderly groups is growing and the structure is changing.

Experts said that in the next decade, 330 million people in China will enter the elderly stage. These elderly people show completely different characteristics in understanding relevant information than those 10 or 20 years ago. While preventing health care, they hope to have more cultural and spiritual needs.

In the interview, the reporter observed that in addition to physical needs such as "clothing, food, housing", the elderly have begun to focus their consumption attention on "poetry and distant places" such as art, culture and tourism.

How to improve the quality of elderly care, meet diversified elderly care needs, and realize the "poetry and distant places" pursued by the silver-haired people? "I care about the two sessions" reporter will ask you what the representatives and deputies said.

Recently, China took the lead in formulating the world's first international standard for elderly care robots and officially released. National People's Congress representative Yao Jinbo hopes to actively explore the integration of digital technology and silver economy.

National People's Congress representative and chairman and CEO of 58.com said: "The development of artificial intelligence and the development of the elderly care industry have reached its peak at the same time, which greatly alleviates the demand for talents of the silver-hailing economy. Combining with new technologies, more people can enjoy the benefits brought by technology."

Some representatives also suggest expanding the depth and width of elderly care services and paying attention to the spiritual needs of the silver-hailing group.

National People's Congress representative and dean of Hebei Finance College Yang Weikun said: "Innovate service methods, improve service standards, cultivate professional talents, strengthen supervision and management of service providers, and improve the quality of home-based elderly care services."

National People's Congress representative and president of Maerkang City, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, said: "The elderly have a sense of happiness and belonging in nursing homes. Everyone loves beauty, including the elderly. I want them to keep up with the trend and return to the age of 18."

Silver hair economy is called "protecting the sunset cause and creating sunrise industries." As the elderly increase their demand for health, elderly care, culture and entertainment, related industries will usher in new development opportunities. How to actively respond to challenges, seize opportunities in the silver economy, and improve the welfare of the elderly will become the driving force for the representatives and deputies to keep moving forward in this field.