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Small ticket leverages large markets, small photos "take" to create big industries... Cultural and tourism consumption frequently "new" and the market is full of vitality
2025-05-14 source:CCTV.com

CCTV News: Data released by the National Bureau of Statistics recently showed that in the first quarter, the growth rate of sales in China rebounded, and retail sales of consumer goods increased by 4.6% year-on-year. Since the beginning of this year, new ideas for residents' consumption in many fields have emerged. Ticket stub economy, travel photography economy, etc. connect consumption scenarios such as performance, tourism, catering, and accommodation to stimulate greater market vitality.

Small ticket leverages the big market and ignites consumer vitality

From April 12 to 13, Daolang's "Where the Mountain Songs Ring" tour concert was held passionately at the Nanchang National Sports Center, and it was very popular. Nanchang City has captured the consumption trend and launched supporting benefits to visit 9 state-owned A-level tourist attractions such as Tengwang Pavilion with free concert tickets, which inspires fans' enthusiasm for consumption. Data shows that during the concert, ticket orders for attractions in Nanchang scenic spots increased by 140% year-on-year.

In Hubei, Shennongding Scenic Area in April ushered in a rare spring snow scene, and many tourists are redeeming tickets at the ticket center. Starting from February 26, tourists can exchange tickets for the eight major scenic spots worth more than 300 yuan with a highway toll voucher and add 1 yuan. The event was launched for one and a half months and has attracted more than 120,000 tourists, driving the occupancy rate of surrounding homestays to increase by nearly 30%.

Zhejiang: Small photos "take" produce big industries, Hengdian travel photography is popular "producing films"

In recent years, "travel photography" has become increasingly popular in popular scenic spots. In the Qingming Shanghe Picture Scenic Area of ​​Hengdian Film and Television City, Zhejiang, the reporter saw that a "Hengdian Travel Photo" was busy. The makeup artists skillfully put makeup on customers and asked about their preferences, adjust their makeup in time, and introduced the products to customers who entered the store to ask about them, and recommended suitable clothing and makeup.

In order to welcome the upcoming May Day holiday, "Hengdian Travel Photo" plans to add nearly half of the makeup artists and sales staff, design a new batch of clothing suitable for spring travel, and realize one-stop check-in and film production.

Guangdong: Hong Kong and Macao residents upstream north, Zhuhai welcomes the peak of cross-border consumption

In Zhuhai, Guangdong, the Hong Kong and Macao public holidays superimposed on the mainland weekends, the Zhuhai Highway Port of the Hong Kong-Zhuhai-Macao Bridge ushered in a "exploding moment" of cross-border travel popularity. According to statistics, from April 17 to 21, customs supervised more than 117,000 vehicles entering and leaving the bridge port, an increase of 60.71% year-on-year.

Since this year, the Zhuhai Municipal Bureau of Commerce has taken multiple measures to improve the cross-border consumption experience and introduced policies such as Hong Kong and Macao people to participate in the "old-for-new" subsidy for home appliances. In a shopping mall in Jinwan District, there are more than a thousand Hong Kong and Macao vehicles entering the market.

Bao Lishan, head of the Market Construction Section of Zhuhai Municipal Bureau of Commerce, said: "Residents from Hong Kong, Macao and Taiwan and foreign tourists can participate in the old-for-new consumer goods trade-in activities here with relevant documents and enjoy the same discount as those of mainland residents."

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