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Expand the global market and focus on "both internal and external cultivation"... Chinese companies break through against the trend under the increasingly severe foreign trade situation
2025-05-14 source:CCTV.com

CCTV News: Recently, the United States has abused tariffs, seriously undermining global economic and trade rules. Faced with the increasingly severe foreign trade situation, the vast number of foreign trade enterprises have "responded to changes" and taken the initiative to show the world the vitality of China's foreign trade to a new trend, and continuously enhanced the confidence and confidence of Chinese enterprises to cut through the waves.

Exclusive technological innovation "Made in China" is unstoppable

In Kunshan, Jiangsu, a local children's goods manufacturer's shipment order for beauty was temporarily suspended. The original export plan was cancelled, but the company was busier than before. The head of the company told reporters that the United States is their largest single market, with exports to the United States exceeding $200 million last year. At a video conference a few days ago, the reporter found that the United States is more anxious.

Sean Tullis, head of the American Product Team of Good Child Group: Over 100% tariffs are unsustainable for anyone, and in my opinion, it is necessary to negotiate to a reasonable level as soon as possible.

It turns out that the average market share of child safety seats and stroller products produced by this company in Kunshan has more than one-third of the market in major countries around the world. Although the factory has suspended the production and shipment of most products imported to the United States, the R&D department has not stopped. The company is planning to launch new products originally scheduled to be released next year or even the year after this year. Because of these new products, even if the prices are higher, some people are rushing to "pay the bill".

He Xinjun, Senior Vice President of R&D Center of Good Child Group: Every product of our products has its innovations and brings new user experience to consumers, so he is willing to pay for your product.

Expand the global market and respond to challenges with diversification

New products are constantly being launched, and a broader market is also opening. In Yiwu Trading City, known as the "barometer" of my country's foreign trade, many merchants try to record AI videos and promote their products in multiple languages ​​generated by AI. As merchants become more and more economic and trade cooperation with Arab countries and regions becomes closer, this year the Trade City has also opened a new Arabic class.

Yiwu International Trade City Merchant Fu Jiangyan: We have a lot of customers in the Middle East countries. They usually like to call you directly. I don’t understand at all, so I want to learn it.

Whether it is making short videos through AI or trying hard to learn small languages, there are many bosses like Fu Jiangyan in Yiwu Commercial City. Don’t retreat when encountering difficulties, find a way out when encountering difficulties. This is a true portrayal of merchants’ active breakthrough and expansion of sales.

Government and enterprises work together to help brands go overseas efficiently

Enterprise orders bloom at multiple points, which cannot be separated from government support and coordinated promotion. At the Jinjiang Cross-border E-commerce Public Service Center in Fujian Province, representatives of several local umbrella-making companies took the initiative to connect with the government and participated in an exchange meeting to expand overseas e-commerce channels. This public service center has currently linked more than 70 mainstream cross-border e-commerce platforms around the world.

Lin Qi, Director of the Bureau of Commerce of Jinjiang City, Fujian Province: Overseas business associations have been established in more than 60 countries and regions to help Jinjiang's products sell to all parts of the world and promote our "Jinpian products to go overseas".

Focus on "both internal and external cultivation" and integrate to explore domestic and foreign markets

Chinese foreign trade companies value not only overseas markets, but also "both internal and external cultivation". Integrating and exploring domestic and foreign markets brings more opportunities to foreign trade companies. At this Canton Fair, this company that makes body fat scales made arrangements for the domestic market in advance at the end of last year. With the help of national fitness and fat loss craze, companies have improved their original exports to Europe and the United States. Coupled with effective marketing promotion, the domestic sales volume of body fat scales has doubled.

Also opened the domestic market, this audio company that has been in operation for more than 30 years, was used for almost all of the products produced. This year, the company has taken the first step in domestic sales, and has specially opened domestic sales and e-commerce departments.

Exhibitor: The customer's orders have been stopped, what should I do? We will accelerate our expansion of our own brands. I think it is an opportunity. We have achieved good results in live broadcasts recently.

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