At the Grain Rain season on April 20, the 2025 "Intangible Cultural Heritage Goods, National Trend Renewal, Intangible Cultural Heritage Renewal Shopping Month" event was launched in Huzhou City, Zhejiang Province.
During the "Intangible Cultural Heritage Renewal Shopping Month", all localities will focus on the theme of "Intangible Cultural Heritage Good Things, National Trend Renewal", combine spring life customs, rely on local intangible cultural heritage resource endowment and regional cultural characteristics, organize and carry out diversified and differentiated intangible cultural heritage consumption promotion series activities to enrich the supply of high-quality intangible cultural heritage products and services, innovate diversified consumption scenarios, and meet consumers' diverse needs.
During the event, localities will also organize extensive participation from intangible cultural heritage inheritors, promote a batch of "intangible cultural heritage good products" by exhibiting and selling time-honored brands and classic domestic products, co-branded products jointly developed by inheritors and designers, and integrate creative design and trendy toy elements, and promote a batch of "intangible cultural heritage good products". By publishing intangible cultural heritage travel routes, intangible cultural heritage check-in spots, intangible cultural heritage outing maps, and combining local music, food, folk customs and other activities, intangible cultural heritage experience shopping activities are launched to guide consumers to "travel with intangible cultural heritage." By promoting the combination of various intangible cultural heritage such as traditional crafts and performing arts and other technologies, we will explore consumption scenarios that integrate virtual and real, and launch a number of new intangible cultural heritage experience spaces.
The activities continue to promote the integration of intangible cultural heritage with tourism, cultural creativity, digital technology and other fields, promote the creative transformation and innovative development of intangible cultural heritage, further integrate into modern life, and continue to shine with the vitality and charming brilliance of the times.
(CCTV reporter Cao Yan)
