"Share open opportunities and create a better life together." The 5th China International Consumer Products Expo, held in Haikou, Hainan, recently attracted more than 1,700 companies and more than 4,100 brands from more than 70 countries and regions around the world to participate in the exhibition. As of April 16, this Consumer Expo has achieved an intention to trade of 150 billion yuan, and 52 projects have been signed in three official supply and demand matching meetings have achieved a series of phased results.
It is worth mentioning that three of the eight exhibition halls of this Consumer Expo are exhibition areas for domestic specialty trendy products. From cloisonne production craftsmanship to Beijing's central axis cultural and creative products, to traditional intangible cultural heritage clothing, many national brands and century-old brands have integrated innovative design elements while maintaining their original characteristics, which is eye-catching, allowing consumers to purchase all domestic products from all over the country without leaving the museum.
The new national style is amazing. This Consumer Expo is indispensable, and the clever collision of cultural elements and modern technology is indispensable. The basalt fiber suitcase with built-in GPS is both practical and cool, and the humanoid robot is wearing traditional clothing to interact with the audience; jewelry and the "Only this Green" IP cooperate with the "Only this Green" IP, combined with exquisite modern gold jewelry craftsmanship, fully displaying the charm of traditional Chinese aesthetics... These consumer boutiques with cultural heritage and innovative spirit are not only of excellent quality, but also attract the attention of consumers and buyers with the concept of empowerment of technology and fashion and avant-garde.
The fifth Consumer Expo, the Tujia brocade special handicrafts exhibited by the Hunan Pavilion
In recent years, from the era of century-old brands to the cross-border breakthrough of new trendy brands, it has continuously added new consumption momentum to the national trend market. For example, the movie "Nezha 2" has driven the popularity of the "IP economy" soaring, helping various industrial chains step on the "hot wheel"; the sales of the "Fengguan Refrigerator Sticker" in the National Museum exceeded one million pieces, becoming a phenomenal cultural and creative product. Based on the "tide" and based on China's excellent traditional culture, the "national tide economy" not only carries deep national traditions and cultural identity, but also uses innovative expressions of modern aesthetic tastes to respond to the current consumer needs. According to the "Survey Report on the Development of China's National Tide Economy and Consumption Behavior in 2024", the scale of my country's national trend economy in 2023 exceeded 2 trillion yuan, and is expected to exceed 3 trillion yuan in 2028.
Tourists wear "three hairpins" on their heads and wander in the historical and cultural district of Shangxiahang, Fuzhou
The "national" trend is surging, and policies are increasing. The "Special Action Plan to Boost Consumption" issued recently clearly states that requirements such as "strengthening consumer brand leadership", "supporting the development of original intellectual property (IP) brands", and "expanding domestic and foreign incremental markets for domestic and foreign products" provide guidance for the high-quality development of high-quality domestic brands. We have more than 5,000 years of profound and splendid Chinese excellent traditional culture. As "Made in China" accelerates its progress towards "Creation in China", we use innovation as the engine and embrace new consumer trends and new scenarios. In the future, domestic trendy products will certainly release greater market potential, and Chinese brands will also win world recognition with a more confident attitude, providing strong support for promoting the high-quality development of China's economy. (Qin Chuan, special commentator of China Radio International)
