CCTV News: In the past two days, many Chinese cross-border e-commerce companies have reached the top of the European and American shopping application download list with a "dark horse". On April 16, Taobao's download ranking once ranked first in French app stores, and also rose rapidly in Canada, the United States and other places. On overseas social media, a large number of popular videos teaching foreign netizens how to use Taobao have emerged. Faced with tariff barriers, how can Chinese companies turn crises into opportunities? And transform the advantages of cross-border e-commerce into long-term competitiveness? Let’s take a look at the observation and report of China Voice reporters on the Taiwan Taiwan.

The cross-border e-commerce has poured in a large number of English inquiries, and the number of visits has skyrocketed

In the past two days, "How to shop on TAOBAO?” (How to shop on Taobao) has become a traffic password. A large number of foreign netizens left messages saying "discovering the treasure" and "unexpectedly, there are such good and cheap Chinese products." Many Taobao merchants have already felt this wave of "traffic". The number of visits to some stores in the big clothing industry and 3C digital industry soared by 1,000%, and a large number of English inquiries were poured into the customer service system. A merchant said in the exchange group that he never dreamed that one day he would be able to collide with so many "foreigners" on Taobao. Not only Taobao, but a cross-border e-commerce app called "Dunhuang.com" was also popular overseas two days ago. As of press time, Dunhuang.com has become the second-ranked free iPhone application in the US App Store, second only to ChatGPT. Previously, Dunhuang.com has been ranked around 300 in the US App Store free list for a long time.

Hong Yong, associate researcher at the E-commerce Institute of the Ministry of Commerce Research Institute, said that China's cross-border e-commerce platforms are very popular overseas and have great potential. Overseas consumers like the above products very much, that is, they like Chinese products very much. It can be said that Chinese products have a very competitive advantage in the world and are irreplaceable in terms of quality and price.

Supply chain is "hard power" and the platform ecosystem is "soft power"

The "breaking circle" of Chinese e-commerce overseas has witnessed the flexibility and resilience of Chinese e-commerce. Some netizens said that China's supply chain has "three tricks": one is "full category coverage", from wigs of $9.9 to drones of $999, Chinese factories can meet all the fantasies of global consumers; the second is "technology empowerment", AI quality inspection has greatly reduced the defective rate, and blockchain traceability has given "Made in China" a "digital ID card"; the third is "ecological collaboration", the platform shares demand data with factories, making "hot product predictions" more accurate than weather forecasts. Regarding netizens' statements, experts said that China's manufacturing is no longer synonymous with "low price and low quality", but is synonymous with "extreme cost-effectiveness". Hong Yong said that overseas consumers turn to Chinese e-commerce platforms such as Taobao, which shows that consumers recognize China's manufacturing capabilities, and recognize China's product quality and product brands. It shows that the cost-effectiveness of Chinese manufacturing has become a very good platform for foreign people and people around the world to stock up on goods.

Accelerate the development of China's cross-border e-commerce into a "deep value cultivation period"

Data from the Ministry of Commerce in June 2024 showed that China's cross-border e-commerce entities have exceeded 120,000, cross-border e-commerce industrial parks have exceeded 1,000, and overseas warehouses have been built. Nowadays, overseas warehouses that "bloom in multiple points" are helping domestic products accelerate their "going overseas", and making it more convenient for more foreign consumers to receive goods. With this wave of China's cross-border e-commerce becoming popular overseas, it means that the future of China's cross-border e-commerce is moving from a "traffic dividend period" to a new stage of "value-deep cultivation period".