CCTV News: In 2025, more than 1,700 companies from more than 70 countries and regions around the world participated in the 5th China International Consumer Products Expo. As the guest of honor, the UK has twice the exhibition area and brand number of participating brands.

The National Pavilion, the guest of honor of this Consumer Expo, brings together 27 well-known British companies and institutions, covering five major fields: beauty, fashion, health, lifestyle and outdoor equipment. Here, you can not only taste black tea from the UK, but also print postcards of limited edition British landmarks for free.

Many British exhibitors participated in the Consumer Expo for the first time. They are generally optimistic about the broad prospects of China's consumer market and hope to explore more cooperation opportunities.

The British exhibitors said that the Chinese market is very important to them and they want to bring something that Chinese local brands may not have.

The British exhibitors said that they represent 4 brands and 2 new markets entering China. Participating in the Consumer Expo is very useful for them and is a very positive opportunity.

The British Trade Envoy to China expressed his hope to use the platform of the Consumer Expo to provide more British small and medium-sized enterprises and emerging brands with opportunities to enter the Chinese market. In 2024, the UK will become the European country with the largest investment in China and the second largest destination for China's investment in Europe.

The British Trade Envoy to China Ni Lesi said that they observed that some trends in the Chinese consumer market are highly consistent with the advantages of British companies. For example, tourism, sports, health and other fields are growing rapidly. He believes that this is the best time to enter the Chinese market and be able to seize these growth opportunities well.

At present, the US tariff policy has intensified the variables in global trade, and many foreign companies regard China as a new starting point for trade expansion. In particular, the Hainan Free Trade Port’s tax exemption policy and China’s huge consumption potential have given them full of confidence.

The Canadian exhibitor said that everyone knows what is happening in the world at present with tariffs and the situation in Western countries. He believes this is an excellent opportunity for them to promote business growth and cooperation between Canada and China. He is very excited about the tax-free opportunity, especially in Hainan, where there are many tax-free business opportunities.

The Canadian exhibitor said that the advantage of the Chinese market lies in its huge market size. Once they enter the Chinese market and market properly, they will have a good market share, which is exactly what they hope for.