CCTV News: The United States’ abuse of tariffs has put many foreign trade companies in a stressful way. However, some companies began to make advance arrangements a few years ago and explore diversified markets. At this Canton Fair, some traders expressed their views on this.

This company that makes body fat scales predicted the international trade situation at the end of 2024 and laid out the domestic market in advance.

Exhibitor Huang Wenyu said that they predicted that they would start to expand domestic demand market investment in 2024 and have already carried out OEM work for many well-known domestic brands. At the same time, they have also begun to vigorously promote domestic private brands.

With the national fitness and fat loss craze, Huang Wenyu's company has improved the products originally exported to Europe and the United States. Coupled with effective marketing promotion, the domestic sales volume of body fat scales doubled.

This audio company, which has been in operation for more than 30 years, has almost all the products produced by it used for export. In 2025, against the backdrop of the abuse of tariffs in the United States, companies took the first step in domestic sales, and specially opened domestic sales and e-commerce departments.

Exhibitor Chen Weisong said that it is now an opportunity to accelerate the promotion of their own brands. Recently, I have performed well in live broadcasts, and now I can sell dozens to 100 units a day.

Yu Songbin's company mainly produces and sells TV and monitor products. In the situation of export resistance, the company seized the opportunity of major domestic sales platforms vigorously supporting exports to domestic sales in 2025 and embarked on a new path of domestic sales.

Yu Songbin said that the sales platform has certain support for these companies, including lowering the threshold for their entry into the platform. Now that the process is simplified, they feel very confident in starting the domestic market. Foreign trade enterprises have launched a "combination punch" to lay out global commodity sales channels

In addition to expanding domestic demand and finding new business opportunities, some foreign trade enterprises have also launched a "combination punch" to the outside world, laying out global commodity sales channels in advance and building a global product production base.

Buyer Li Zhuoxi introduced that the goal in 2025 is to add different markets horizontally in addition to the US market, such as Brazil, Africa, etc. Their task at the Canton Fair is to find out their hot products through data retort.

Li Zhuoxi is the second generation of foreign trader. He took over his father's foreign trade career 18 years ago. All his clients were from the United States before. At this Canton Fair, Li Zhuoxi specially selected more than 30 partners, and the newly purchased goods were sold to newly expanded emerging countries. Among them, there are 8 types of goods exclusively for Brazil.

Li Zhuoxi introduced that this speaker has a strong luminous style and a gold-plated appearance. They are more in line with the style needed by the Brazilian market.

Along with the buyer's vision, manufacturers also change. In order to expand new markets, foreign trade companies have begun to design products suitable for emerging markets to make up for the lack of orders caused by the stagnation of the US market.

Exhibitor Tang Shousheng introduced that they should focus on product design, price, and development efforts, except for the United States, other places should also go. This product is currently developed by them, with advanced functions and relatively low prices. A Polish and Dutch customer had to sign an exclusive agency agreement for them on the spot.

In addition to the products "going global" and achieving global sales, foreign trade companies are also actively building new factories overseas and laying out global production bases.

Huang Wenyu introduced that they expect to invest 10 million yuan in overseas factory construction, and the products have been found locally for suppliers such as plastic, SMT (patch), color box packaging, etc.

Exhibitor Zhu Yonghong introduced that their next step is to cooperate with Turkish customers. The customers have their own factory. They can go to the factory in Turkey through SKD (semi-scattered parts assembly) and then assemble them in their factory.