CCTV News: Recently, the Ministry of Commerce and six other departments jointly issued the "Notice on Organizing and Carrying out a Series of Activities in China" to promote the quality of consumption improvement and upgrading from the aspects of initial economic development, boutique shopping, etc. Next, let’s follow the reporter to check in to Shanghai’s “Centennial Zhangyuan” to see how old buildings play the “first-term economy”.
Zhangyuan, located in Jing'an District, Shanghai, has a history of more than 140 years. Now it has attracted more than 30 domestic and foreign brands to open their first stores here, from the century-old Shikumen to the first place for new products. Shanghai is defining new consumption gameplay with the "first-term economy".
Since its renewal and opening in 2022, Zhang Yuan has become an "international brand arena": there are an average of 1.5 "global new games" every week, with an average daily passenger flow of 30,000.
The 12-meter-high inflatable sculpture coupled with the world's first cartoon, the anime image full of childhood memories has also ushered in its first exhibition in mainland China in Shanghai. Different special foods and special exhibition areas have opened any door to the animation world for everyone.
Last weekend, the first show activities from many international brands such as France and Japan were staged one after another, and consumers came to "try out the new things".
Switching from "buy" to "earliest own". In order to allow consumers to "try out" at the earliest, Shanghai has continuously refreshed its innovation speed. In Zhangyuan’s Shikumen, new international brands can complete bonded display, inspection and transactions in one-stop.
This Shikumen building located in Zhangyuan, Shanghai is only the size of a milk tea shop, but it is complete with all the internal organs. This is actually the smallest bonded warehouse in the central urban area of Shanghai. It can achieve rapid customs clearance of imported exhibits through smart cameras and the Internet of Things. Consumers can "see the show today and pick up the goods tomorrow."
Opening first store, first exhibition, and first show. Nowadays, on average, three "first stores" meet consumers in Shanghai every day, becoming a new engine for Shanghai to build an international consumer center city.
