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Strengthen confidence, increase confidence, and exert force on the "combination punch"! Enable foreign trade enterprises to convert domestic sales and expand markets through omnichannel
2025-05-12 source:CCTV.com

CCTV News: The United States abuses tariffs to disrupt the global economic order. In order to cope with the impact of the US's abuse of tariffs, the Ministry of Commerce of China has stepped up efforts to promote domestic and foreign trade integration, help foreign trade products expand domestic sales, and guide industry associations, key supermarkets, and e-commerce platforms to give full play to their market advantages, channel advantages and brand advantages, and work hand in hand with foreign trade companies to overcome difficulties together. To help foreign trade enterprises explore the domestic market, relevant departments, associations and enterprises have begun to take action one after another.

JD.com announced that within the next year, it will purchase and convert exports to domestic sales to help foreign trade companies to quickly explore the domestic market.

Kong Xiangying, vice president of JD Group, introduced that many foreign trade companies that have "going overseas" for many years have very excellent production capabilities and excellent product quality. JD.com will arrange a professional sales team to work on site to directly purchase high-quality products from foreign trade companies. A special area for foreign trade quality products has been opened to accelerate the opening of sales through traffic tilt and omni-channel marketing support and prevent low-price intravenous conversion. For foreign trade companies that settle in JD.com, JD.com will also provide intensive training, increase subsidies and various resource support to help foreign trade companies quickly expand their domestic market.

In addition, 14 e-commerce platforms including Alibaba, Douyin e-commerce, Kuaishou, Hema, Dingdong Maicai, Vipshop, 91 Home Textiles, Zhenkunxing, etc. stated that they will give full play to the advantages of direct supply and demand of e-commerce, launch eight measures including direct order procurement, foreign trade zone, traffic support, "green channel", and supply and procurement docking, and transmit high-quality foreign trade products from all over the country to thousands of households at the speed of e-commerce. Up to now, various places have provided a list of about 1,200 companies with domestic sales demand to the platform.

Yonghui Supermarket, CR Vanguard, Wushang Group, Wumart and other companies will open domestic sales direct trains for foreign trade companies, so that foreign trade products can be put on the shelves as quickly as possible to meet consumers. Retail alliances such as Lianshang.com and Ant Commercial Alliance will use omni-channel empowerment to help foreign trade companies switch to domestic sales and expand markets.

It is understood that at present, Yonghui Supermarket has opened a "green channel" and is on the shelves quickly in 15 days. In addition, an integrated domestic and foreign trade commodity exhibition area has been set up in stores with high customer flow focus, so that more consumers can understand quality domestic products and stimulate purchasing vitality.

He Congcong, head of Yonghui North China regional brand, introduced that at present, their cooperation email has received more than 200 cooperation emails from high-quality Chinese supply chain companies, and has entered the stage of negotiation and cooperation with more than 100 companies. In addition, they will cooperate more deeply in a capable company, develop better products, and provide consumers with higher quality and price-based services.

Active actions are also being taken. Anhui will hold an e-commerce platform investment conference, Chongqing will organize an e-commerce resource docking conference, and Zhejiang will carry out the "Strict Selection of Foreign Trade Domestic Products" activity.

In the next step, the Ministry of Commerce will continue to hold the "Foreign Trade Excellent Tour of China" event to build a platform for foreign trade enterprises to expand domestic sales, promote the release of potential of super-large-scale markets, and continuously enhance the confidence and confidence of Chinese foreign trade and Chinese enterprises to cope with various risks and challenges.

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