CCTV News: A number of high-frequency data from the National Information Center show that my country's consumer market showed many highlights in the first quarter and showed a positive trend. The offline consumption popularity index increased by 14.2% year-on-year in the first quarter, up 9.1 percentage points from the previous quarter.

Since the beginning of the year, major business districts across the country have been constantly "new" and "breaking the circle", releasing more consumption potential.

In Chengdu, Sichuan, this spring, tourists unlocked the new "Air Fairy Road": rafting on the lake, the rising clouds and mist complement each other with the green trees and urban landmarks on both sides. Water mist plus laser technology allows "night tour of Jinjiang" to achieve a full-time experience. There have been more than 600 first-class stores of various types and nearly 2,000 brands in Chunxi Road business district. In the next two months, Chengdu will usher in 21 starting events. At the same time, new technology launches are also emerging. In this mall, artificial intelligence translation screens are providing translations in more than 14 languages ​​to overseas consumers in real time.

Now, the "first-term economy" is becoming the "traffic password" that leverages the consumption vitality of Chunxi Road business district. Chengdu is also further exploring how to better promote the "first-term economy". This year, Chengdu integrated forces in different fields such as development and reform, business and trade, and local streets to establish the "First-term Economic Development Promotion Center", and provides full-chain accompanying services from incubation and cultivation to operation monitoring based on the needs of first-term enterprises.

"Garden + Business District" and "Traditional Culture + Business District" have become Guangdong's focus this year. In this fashionable neighborhood in Foshan, special pottery and seasonal flowers create 6 park-style landscape corridors, driving the average turnover of surrounding businesses to exceed 20%.

In addition, there are more than 10 consumer entertainment activities with traditional cultural temperament, such as Song Dynasty weddings, seven-step lion stage plays, script garden parties, etc., on average, more than 10 consumer entertainment activities every day.

In the first quarter of this year, Foshan received more than 12.0084 million domestic and foreign tourists, a year-on-year increase of 7.9%, and the total tourism consumption income of domestic and foreign tourists increased by 10.71% year-on-year.

International consumption center cities create new scenarios for characteristic consumption

Since this year, international consumption center cities such as Shanghai and Chongqing have focused on the construction of "characteristic commercial blocks", taking characteristic commercial blocks such as "sports +" and "culture +" as a starting point to gather more popularity while further expanding the consumer market.

Not long ago, a rock climbing experience activity entered this business district in Xuhui District, Shanghai. Even on weekday nights, the activity attracted many people to come and experience it.

Since the beginning of this year, all business districts in Shanghai have played "sports cards". Binjiang's urban business district takes advantage of its own river view to combine walking and running and other sports, which not only attracts outdoor sports experience stores, but also builds a skateboard park, forming an "eco circle" with distinct sports elements.

This year, Chongqing's old streets and alleys have also ushered in upgrades. In the Daijiaxiang district on the Jialing River, the local area takes advantage of the nearly 60 meters above and below the Daijiaxiang cliff trail and then decorates the trail with Chongqing-style decorations. With the magical three-dimensional mountain city characteristics, tourists have attracted to check in and take photos.

As of now, there are more than 40 specialty shops in Daijiaxiang District. This year, Chongqing will continue to renew and upgrade a number of old central urban districts such as Xiahaoli, Shancheng Lane, Kaibu Ruins Park. Since the beginning of this year, the cumulative number of tourists checking in the special streets and alleys has exceeded 15 million, with a turnover of more than 230 million yuan.