CCTV News: Data from the National Information Center shows that the popularity index of life service consumption increased by 18.3% year-on-year in the first quarter, an increase of 7.4 percentage points from the previous quarter. Trendy cultural and creative industries in various places, new museum exhibitions, and immersive dramas are becoming new consumption growth points.
In the Wuhan East Lake Scenic Area in Hubei Province, this plush cultural and creative toy "garlic bird" that speaks only in Wuhan has been sold well since its launch.
This year, Shanxi Museum launched the "Working People" series of cultural and creative products, inspired by the collection of cultural relics "Hu people eat cakes and ride camel figurines" and launched a total of more than 600 new products.
Behind the hot sales of cultural and creative industries is the strong attraction of traditional culture to consumers. In the Zhoucun Ancient Mall Scenic Area in Zibo, Shandong, this year, a unique lively exhibition such as the God of Wealth Market, traditional lantern festivals, and folk customs interpretation have been launched to enhance service experience and consumption willingness. In the first quarter, Zhoucun Ancient Mall Scenic Area received 1.8415 million tourists, an increase of 7.35% over the same period last year, and sales of scenic spots increased by 30% year-on-year.
Henan, which has made its debut in the circle by spreading traditional culture, has been constantly being updated in the "Movie Town Scenic Area" and "Only Henan·Drama Fantasy City", and intangible cultural heritage folk programs and intangible cultural heritage special experience projects have also made Chinese and foreign tourists dazzled.
Data shows that the proportion of service-oriented consumption expenditure in my country's per capita consumption expenditure has increased from less than 40% in 2013 to more than 46% last year, and the growth rate of per capita service consumption expenditure for residents is higher than the growth rate of per capita consumption expenditure for residents.
