CCTV News: Since the first quarter of this year, the "silver economy" has continued to make efforts, and various places have successively launched "silver hair friendly" services. From aging-friendly transformation to aging-friendly services, the "silver hair economy" has become a new growth point that drives consumption.
In Chongqing Meixin Red Wine Town, a national 4A-level scenic spot, many silver-haired people have changed from "tourists" to "owners", and "tourism" to "traveling". With a large number of silver-haired people pouring into the scenic area, this year, the nursing homes in the scenic area have launched new "family suites" and "parent-child suites", and "family-style family visits and vacations" have also become a new fashion. The person in charge of the nursing home told reporters that the elderly can visit the scenic spots for free, and the elderly’s family members can also enjoy discounts. At present, the occupancy rate of nursing homes has remained above 95%.
According to data from the National Aging Commission, the number of silver-haired tourists has accounted for more than 20% of the total number of tourists in the country, and elderly tourism is transforming from a niche market to a mainstream market. Big data from the online travel platform Qunar shows that since the beginning of this year, the total number of scenic spot tickets booked by elderly tourists on the platform has increased by more than 30% year-on-year. In addition, local governments are implementing "silver-friendly" services by improving supporting facilities and strengthening technological empowerment. The main scenic spots in Zhongwei City, Ningxia, have become standard, and first aid kits and heart rate monitors are available; Shanghai has transformed the old-fashioned telephone booth into "Hello Laoyou Pavilion", which not only retains the traditional call function, but also incorporates aged-friendly services such as one-click taxi, pension inquiry, and convenient medical treatment; Yangzhou's "Go to Yangzhou" online platform, the AI digital person "Yang Xiaoliu" uses text language to convert each other to provide barrier-free services, and designs customized itineraries according to their age and preferences.
Data from the "China Silver Hairdry Economic Development Report" shows that the current scale of my country's silver hair economy is about 7 trillion yuan, accounting for about 6% of the GDP; by 2035, the scale of the silver hair economy is expected to reach 30 trillion yuan, accounting for 10% of the GDP.
