CCTV News: In addition to the increasing demand for healthy consumption, many people choose to cope with a cup of coffee, or spend a day of stressful work or spend a leisure time. In recent years, the total number of coffee consumers nationwide has reached nearly 400 million, and new products, new scenarios and new business formats have been continuously emerging in the coffee market, raising new vitality of China's economy.

Shanghai: There are 1.5 cafes per square kilometer on average

How popular is the coffee market? Let's take a look at Shanghai, the city with the most densely populated coffee shops in the country. In the whole of Shanghai, there are an average of 1.5 cafes per square kilometer. It can be said that there is coffee in the vegetable market, coffee in the park, and coffee in the alleys. The community coffee shop entrepreneur interviewed said that after five years of opening the store, she felt that the greatest significance was to serve people around her, and that a small community shop was still a standard that was consistent with the international standards.

English Anji: "Village Cafe" becomes a check-in point, giving birth to new consumption scenarios

In the gorgeous spring, when coffee meets the countryside, it becomes a "village coffee". In Anji, Zhejiang, coffee culture and rural elements are perfectly integrated to create a new consumption scenario for urban and rural areas. A long time ago, this place was just an abandoned mine. Three years ago, with the support of the local government, a "post-90s" entrepreneurial team took the naturally formed azure blue love lake as the core, retaining the original appearance of the exposed cliffs of the mine, and transforming the original houses in the mine into a cafe.

A cup of coffee activates new momentum in the rural economy and leverages the rural tourism market. Up to now, Anji County has cultivated more than 300 characteristic "village celebrities", receiving more than 6.15 million tourists annually, forming an industry that enriches the people with an annual income of 121 million yuan. Nowadays, diverse business formats such as "coffee + music" and "coffee + cultural and creative" are booming here, which not only reshapes the rural landscape, but also enriches the lives of villagers and injects new vitality into rural development.

Yunnan Dehong: Visit the coffee gene library and see "small particles" become "big celebrities".

At the Dehong Tropical Agricultural Science Institute of Yunnan Province, this is the "coffee gene library" with the largest coffee germplasm resources, the largest scale and the most comprehensive genotype coverage in the country. 952 coffee germplasm resources, 10 types and more than 200 varieties are just to cultivate our own fine coffee beans.

Seeds are the "chips" of agriculture. Researchers said that since 1967, four generations of coffee people have relayed breeding, allowing Yunnan coffee's "chips" to be continuously upgraded. Today, every year, tens of millions of high-quality seedlings go from the "laboratory" here to the "plantations" everywhere. In the past, coffee cultivation in Yunnan was relatively extensive in variety selection, field management and processing, and most of the coffee beans were used to make instant coffee. Now, in order to ensure the quality control of fine coffee, coffee farmers’ bean harvesting methods are more accurate, and only picking the ripe fruits of all red coffee beans, good coffee is also "hard to be hard-working".

Now, by introducing new varieties, cultivating local varieties, strengthening field management, introducing data monitoring, and improving deep processing technology, Yunnan Xiaoli Coffee has also achieved a counterattack and upgraded the entire industrial chain "from seeds to cups".