CCTV News: According to the official account of "City Saying New Language", on April 10, the State Administration for Market Regulation released data showing that in 2024, the country's advertising business revenue exceeded 1.5 trillion yuan for the first time, reaching 1546.41 billion yuan, an increase of 17.9% over the previous year. Since the 14th Five-Year Plan period, a total increase of 63.7%, with an average annual growth rate of 13.1%.
In 2024, the market supervision departments conscientiously implemented the decisions and deployments of the CPC Central Committee and the State Council, continued to optimize the market environment, continued to release the momentum of the development of the advertising industry, and achieved rapid growth in the revenue of operating entities. The value of advertising media continues to increase. The revenue of advertising releases of various media exceeded one trillion yuan for the first time, reaching 1031.07 billion yuan, an increase of 18.2% over the previous year. The digitalization of the advertising industry has been further expanded. Internet advertising release revenue was 891.91 billion yuan, an increase of 24.0% over the previous year, accounting for 86.5% of the revenue from various media advertising releases. Traditional media units represented by TV stations have grown by more than 60%. The advertising industry and the real economy are integrated and developed. Activities such as advertising support for enterprises and advertising support for farmers have been widely carried out, and the advertising business revenue in 15 provinces exceeded 10 billion yuan, which has effectively promoted brand building and stimulated market consumption.
The rapid development of my country's advertising industry reflects the expansion of market demand and the improvement of corporate expectations, which is conducive to opening up production, circulation and consumption links, promoting better adaptation of supply and demand, and creating good conditions for achieving effective improvement of quality and reasonable growth of quantity of economic development.
