Are you still unsatisfied with the first short holiday after the Spring Festival? During the 3-day Qingming Festival holiday, 126 million domestic travelers nationwide, an increase of 6.3% year-on-year. This year's Qingming tourism market is more active. Compared with previous years, I have noticed a feature that the number of "young people + elderly people" "long-standing travel" has increased, and these two types of people have become the two major consumer forces during this Qingming Festival.
Data from a certain platform shows that the number of hotel orders for the elderly during the holidays increased by 30% year-on-year, and the number of bookings for "young people + elderly people" "old-age tours" increased by nearly 20% year-on-year. The gameplay of "Young People Planning + Elderly Experience" not only opens up a new track for the tourism market and becomes a new trend in the tourism market. This sharing of travel mode is also a warm journey and a win-win move. For example, in the tour groups with more elderly people, young people have become "group pets", and aunts and uncles take turns feeding snacks and sharing life experiences; young people help the elderly operate smart devices, whether it is online purchase of tickets or using map navigation, they all provide caring help to the elderly. In this way, two generations have "healed in both directions".
Many places are also actively making moves to create better conditions for this cross-generational travel method. For example, Taishan Scenic Area invests in "mountaining and assisting robots" to reduce their physical burden when climbing; silver-haired tourist trains in many places are also for passengers of all ages, and the whole family can set off together. "Going to Olderness" is heating up, on the one hand, thanks to the improvement of the vacation system. On the other hand, with the issuance of "Silver trains" in many places and the acceleration of the transformation and upgrading of scenic spots for age-friendly transformation and upgrading, the Yinfa people's enthusiasm for travel is increasing, breaking the tradition of "off-season travel" and becoming the fastest-growing group in the tourism market.
What "going together with you" produces not only the increase in consumption, but also the warmth of society. We also look forward to the relevant departments introducing more refined measures to continue this "special" journey and continue to become a warm bond between generations of different ages.
Jingcai Observation, see you next time!
Editor: Wu Gang
Coordinator: Liu Na, Jiang Wei
Reporter: Wang Jing
Photographed by Wei Haoyu
Editor: Fan Botao
Design: Li Natural
