CCTV News: From the first release, debut to the first store landing, Shanghai, which is building an international consumer center city, has continuously emerged, attracting many foreign-funded enterprises to accelerate their layout.
In Shanghai, the largest Legoland resort in the world is being built at accelerating its construction and will open to welcome guests this summer. As LEGO's first park in China, it has designed a series of world-first projects to meet the needs of the Chinese market. For example, the theme area of "Lego Goku" inspired by "Journey to the West", and the world's largest Lego figure as high as 26 meters. Behind the large investment, what companies value is the huge potential of China's consumer market.
The first store is being launched at a faster pace, and new products are being released continuously.
Not long ago, the Byelsteuff Group from Germany launched a skin care product worldwide in Shanghai. In order to respond quickly to the Chinese market, the company injected more than US$30 million into its subsidiaries this year to increase the raw material production capacity for new products.
From the first store to the first launch of new products, behind it is a series of policy measures introduced by Shanghai to stabilize foreign investment and strengthen confidence. Shanghai is accelerating the gathering of international and domestic brands and fashion factor resources, cultivating professional talents and institutions, attracting more domestic and foreign brands to launch new global products in Shanghai, establish first brand stores, and establish corporate headquarters, and cultivate and expand the ecological chain from "first launch" to "first store" to "headquarters". From January to March, Shanghai identified 16 regional headquarters of multinational companies, and a total of 1,032 regional headquarters of multinational companies were recognized.
