CCTV News: During this Qingming Festival, consumption of flowers, outings, outdoor sports, etc. is booming, and the "spring economy" in various places is constantly heating up.

During the Qingming Festival, all parts of the country ushered in a peak of flower viewing passenger flow, driving the development of urban leisure and rural tourism. Sichuan and other places have launched helicopter flower viewing projects to lead tourists to "see the flowers in the cloud" and enjoy the sea of ​​flowers in all directions; Shanghai Cherry Blossom Festival has launched a night cherry viewing experience for the first time, and the integration of diverse consumption scenarios is renewed; while hot spring health care, outdoor camping, etc. are driving outdoor leisure products to show a prosperous production and sales trend, they have also created more new scenes of spring consumption.

This Qingming Festival holiday, short-distance tours and surrounding tours are the mainstream choices. Comprehensive online travel platform data shows that the order volume of surrounding tours during the Qingming Festival holiday increased by 136%, and tourists with travel time within three days accounted for more than 70%, and 44% of tourists chose to go on their own. Historical and cultural blocks, business districts, and key tourist villages and towns across the country have created a tourism complex integrating catering, accommodation, shopping and other formats, attracting many tourists. The peak of passenger flow has occurred in many scenic spots such as Beijing Summer Palace, Shanxi Huanghe Hukou Waterfall, and Fujian Wuyishan National Park. "Spring Economy" stimulates new vitality for cultural and tourism consumption.

The "camping fever" continues to drive both the production and sales of outdoor products

The Qingming Festival, the sunny weather continues, and many outdoor camping bases are very popular, and the supply of sky tents is in short supply. The continuous heating of the "camping fever" has driven both the production and sales of outdoor leisure products companies.

In a camping base in Wuyi, Zhejiang, more than 120 sky curtains are scattered on the large lawn. Under the sky, tourists sat together, meditating and relaxing, or talking about the world. On the other side, the clear stream flows through, attracting many tourists to play in the water and row.

In the current fast-paced life, many people choose to slow down and go to nature by camping. According to the person in charge of the scenic spot, this year's "camping fever" has started since early March. When the weather is good on the weekend, the scenic spot receives about five or six thousand people per day, and the Qingming Festival holiday has reached a small peak.

As the "camping fever" continues to heat up during the holidays, it has also driven upstream outdoor leisure product manufacturers to have a prosperous production and sales trend. Wuyi County is one of the important production bases for tourism and leisure products in the country. The output of tourism and leisure products accounts for more than 30% of the country, of which the output of outdoor products accounts for more than 40% of the country.

The reporter saw in the production workshop that more than 30 production lines are running at full capacity and are rushing to make orders for various outdoor folding chairs, folding tables and other products. Currently, the monthly orders can be around 1.3 million pieces.

In response to the current trend of refined outdoor camping, the company has launched 7 new products in March, which not only has upgraded in product structure, appearance and materials, but also has more convenient storage. As of now, the domestic sales of the product have doubled compared with February.