CCTV News: This Qingming Festival holiday, consumption continues to heat up. Many places continue to make efforts to trade old for new policies, and diversified cultural experiences have also stimulated new consumer demand.

The intensity of old-for-new trade remains unabated, and the car consumption boom is surging

As the car's "old-for-new trade" policy continues to advance, many citizens in Jiangsu choose to take advantage of the holiday to see cars, test drives, and buy cars. During the Qingming Festival holiday, Hubei's automobile market is also full of heat, and many consumers make appointments to test drive new energy vehicles.

In view of the consumption vitality of Hubei's automobile market, many supermarkets have introduced new energy vehicle brands and opened sales display stores.

Multi-cultural experience stimulates new consumer demand

In Shanghai, in Bingang Center, Hongkou District, Shanghai, where the Qingming Festival has just begun trial operation, more than a dozen different entertainment spaces of different sizes provide citizens and tourists with a full integration of high technology and immersion, providing citizens and tourists with a new diversified entertainment experience, becoming a new consumption landmark.

The box office of Qingming Festival movies exceeded 370 million yuan during the Qingming Festival

During the Qingming Festival holiday, major cinemas also ushered in a wave of movie viewing. According to data from the online platform, as of 21:00 on April 6, the box office of the Qingming Festival in 2025 was 377 million yuan, and "Minecraft Movie", "Sunshine·Flower", "Nezha: The Devil Child's Trouble", "Don't Talking Love", and "Fox Hunting·Operation" ranked among the top five in the box office.

Jiangsu: Replace new subsidies and movie tickets to continue to release consumption vitality

Consumption continues to be popular during the Qingming Festival, coupled with the favorable policies of "old-for-new" subsidies and movie tickets, major shopping malls, cinemas, etc., are full of popularity.

This year during the Qingming Festival holiday, the number of films is large and the subject matter is wide, covering a variety of themes such as action, suspense, comedy, animation, and youth. The film provides sufficient supply and diverse styles.

As the policy of "old for new" for cars continues to advance, many citizens also choose to take advantage of the holidays to see cars, test drives, and buy cars.

At night, the commercial district integrating tourism, food, shopping and entertainment ushered in the most lively moment.

Zhejiang: Gold home appliances continue to sell hot during the holidays

In Zhejiang, during this holiday, gold and home appliances have also become hot spots for consumption.

During the Qingming Festival holiday, in a shopping mall in Hangzhou, merchants launched gold jewelry discount activities in order to stimulate sales.

A holiday promotion activity was held in Tonglu, and the local "old-for-new" home appliance consumption was expanded from 8 categories to 12 categories.