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Activate new consumption, expand new tracks, and give birth to new occupations. The outdoor sports industry becomes a new engine for economic growth
2025-05-11 source:CCTV.com

CCTV News: Spring is suitable for outdoor sports. In recent times, in Sandu Aqua Autonomous County, Qiannan Prefecture, Guizhou Province, the horse racing event that was originally held only during the festival has now become a new fashionable sports consumption and is also called "village horse" by netizens. What is the charm of "village horse" that can attract so many people to participate? Let's go and have a look with the reporter.

After a command, more than a dozen fast horses jumped out of the horse gate. The sound of cheering and shouting continued, while aggravating the tense atmosphere in the field, also brought a new experience to the audience who were watching the game up close.

Sandu Shui Autonomous County in Qiannan Prefecture, Guizhou Province, the Shui people have loved and raised horses since ancient times. During the festival, a grand horse racing competition is held. As Guizhou rural sports events continue to emerge, more and more tourists come to Sandu to watch horse racing. Data shows that in the first two months of this year, the number of tourists coming to Sandu County to see "village horses" exceeded 800,000, an increase of more than 25% year-on-year, and tourism revenue increased by more than 55% year-on-year.

In the western horse racing city of Sandu County, the reporter saw that this 1,601-meter horse racing track, which was built completely in accordance with international standards, has been put into use and can accommodate 14 horses in the same field at the same time, and has also become a display area for ethnic minorities to "master stunts". According to the new plan, starting from April, every weekend, the village riders will be invited to participate in the competition. In addition, the reporter learned that new plans are also underway.

Not long ago, the National Development and Reform Commission and the General Administration of Sports jointly issued the "Guiding Opinions on Building High-Quality Outdoor Sports Destinations". The "Opinions" propose that by 2027, a number of relatively mature high-quality outdoor sports destinations will be initially formed; by 2030, about 100 high-quality outdoor sports destinations will be built to help the number of participants in outdoor sports continue to grow and promote the outdoor sports industry to become a new economic growth point.

"Village Horse" expands new tracks and gives birth to new professions

While "Village Horse" brings "traffic" to the local area, it also puts forward new tests on various local services. For example, can hotel catering facilities keep up? Is the domesticated horse industry mature?

When the reporter was interviewing in Sandu County, Guizhou, he was caught up with a supporting hotel built in accordance with four-star standards and entered the final interior decoration period. The person in charge told the reporter that the new hotel will be opened in July this year, and will provide more than 200 rooms by then.

In addition, the local area is also accelerating its layout around boutique homestays and star-rated hotels. At present, a total of 11 homestays, 16 standard star hotels have been opened in the county, and 5 investment projects are focused on traditional village packaging. Supporting facilities are being built in accelerating manner, and the requirements for the number of riders in increasingly intensive events are gradually increasing.

The young man who is combing his horse's hair is Shi Shaozhang. In the past, he has been engaged in horse racing related work. Seeing the "village horses" in his hometown become popular, he returned to the village at the end of last year to raise horses for guests from the village and other provinces and cities.

With "Dream" as a horse, in Sandu County, many young people have targeted the new professional track of "Jockey". This year, Sandu Shui Autonomous County Ethnic Secondary Vocational School opened the first professional class in the direction of leisure sports - equestrianism in Guizhou Province, focusing on cultivating students in employment such as sports horse training, breeding and management.

In order to encourage the development of the local horse breeding industry, this year, Sandu County has innovatively implemented a policy combination of "reward instead of subsidies + insurance bottoming + project driving", which has led to the county's horse inventory exceeding 3,100, and the core population of Guizhou horses reached 891. It is expected that the target of inventory of 5,000 horsepower and comprehensive output value exceeding 100 million yuan by the end of this year.

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