CCTV News: During the interview, the reporter found that in addition to the competitive activities that integrate sports elements in Guizhou Qiannan Prefecture, Guizhou has created more consumption scenarios that integrate business formats around "sports +".
In the Jinchuan Valley on the western Sichuan Plateau, millions of ancient pear trees stretch for hundreds of miles, and the white sea of flowers spreads among the valleys, dotted among the village fields, presenting a "limited version" plateau spring picture. Unlike traditional flower viewing, tourists will change into relaxed equipment this year. With the company of Manshan Juehua, they can have a "happy run" through the sea of flowers.
Taking outdoor sports as a starting point, this year, Jinchuan County, Aba Prefecture, Sichuan Province used the "Four Seasons Jinchuan" as the cultural and tourism IP, launching a variety of special experience activities such as hiking camping, mountaineering and flower viewing. Fashionable and casual scenes such as "open-air movies", "coffee", and "self-guided camping" have combined with flower viewing to become a diverse and personalized consumption experience, making the plateau countryside a new base for fashion culture.
This holiday, various places have used "sports" as a medium to expand various consumption scenarios, so that tourists can stay for a while and consume more. In Nanjing, after the marathon event, surrounding activities including catering and food, national trendy intangible cultural heritage, and cultural and creative products also attracted many runners to visit. In addition, the local area has also launched a series of preferential policies for runners, covering multiple benefits of food, accommodation, transportation, shopping, and entertainment, further releasing the vitality of sports consumption.
