CCTV News: The latest high-frequency data released by the National Information Center shows that in the first quarter of 2025, driven by the accelerated effects of various consumption promotion policies and the effect of the Spring Festival holiday, China's consumer market accelerated and showed a positive momentum. Offline consumption has recovered, daily service consumption has recovered, consumption scenarios have become increasingly diversified, and consumption potential has been further released. Offline consumption popularity index increased by 14.2% year-on-year

The rapid recovery of offline consumption has become a highlight of the consumer market in the first quarter. The National Information Center's offline consumption popularity index increased by 14.2% year-on-year in the first quarter of 2025, up 9.1 percentage points from the previous quarter. Among them, March increased by 20.0% year-on-year, 4.7 percentage points higher than the previous two months, and the growth rate continued to rise. First-tier cities, second-tier cities, third-tier and below cities increased by 19.6%, 11.4% and 20.2% year-on-year respectively. The operating popularity index of small commodity market increased by 16.3% year-on-year

The operating popularity index of small commodity market increased by 16.3% year-on-year in the first quarter, of which 21.6% year-on-year in March, indicating that the sales of small commodities that are close to residents' lives continue to remain vigorous and vibrant, and people's livelihood consumption demand is accelerating. Life service consumption recovery, leisure and entertainment, the catering industry is booming

The life service consumption market ushers in a "warm spring". The National Information Center's life service consumption popularity index increased by 18.3% year-on-year in the first quarter, an increase of 7.4 percentage points from the previous quarter, of which 14.5% year-on-year in March.

By industry, the leisure and entertainment industry and catering industry increased by 67.6% and 14.5% year-on-year respectively, vividly demonstrating the recovery trend of residents' living service consumption. The holiday economy is full of vitality, and diverse scenarios stimulate consumption potential

During the Qingming Festival holiday, the enthusiasm for spring travel is high. The National Information Center monitors the popularity of Internet searches, which shows that the search popularity of multiple keywords related to Qingming Festival travel and outings has increased by more than 4 times recently.

Diversized consumption scenarios such as flower viewing tours, suburban tours, and cultural experience tours will further release consumption potential and inject new impetus into the continued recovery of the domestic consumer market.