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Rural sports events have achieved "acceleration" and "gaining fans" countless transformed into new fashion for sports consumption
2025-05-11 source:CCTV.com

CCTV News: Spring season is suitable for outdoor sports. In recent times, in Sandu County, Qiannan Prefecture, Guizhou Province, horse racing activities that were originally held only during festivals have now become a new fashion sports consumption and are also called "village horses" by netizens.

After a command, more than a dozen fast horses jumped out of the horse gate. The cheers and shouts of cheering and shouting increased the tense atmosphere on the field, and also brought a new experience to the audience who were watching the game up close.

Sandu Shui Autonomous County in Qiannan Prefecture, Guizhou Province, the Aqua people have loved and raised horses since ancient times. During the festival, a grand horse racing competition is held. As Guizhou rural sports events continue to emerge, more and more tourists come to Sandu to watch horse racing.

Data shows that in the first two months of 2025, the number of tourists who came to Sandu County to see "village horses", exceeded 800,000, a year-on-year increase of more than 25%, and tourism revenue increased by more than 55% year-on-year.

In the western horse racing city of Sandu County, this 1,601-meter race track built completely in accordance with international standards has been put into use. It can accommodate 14 horses at the same time and has also become a display area for ethnic minorities to "master stunts". According to the new plan, starting from April, every weekend, the village riders will be invited to participate in the competition.

Wu Maohua, secretary of the Party Leadership Group of the Sandu County Cultural and Tourism Bureau of Qiannan Prefecture, Guizhou, said that tourists have a greater demand. They have made some plans to allow more tourists to come to Sandu through more events, richer events, and more interesting events.

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