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Flowers bloom to heat up the "spring economy" and many places focus on the "spring scenery industry" to deepen the cultural and tourism market
2025-05-08 source:CCTV.com

CCTV News: Rapeseed flowers bloom all over the ground, butterflies dance in the clusters and bees are busy. As the temperature warms up, during this period, the thousand acres of rapeseed flowers in Wufu Village, Jiangbei Town, Changsha County, Hunan Province have entered the full bloom period. The endless sea of ​​golden flowers attracts many tourists to come to enjoy the flowers and take photos. At this moment, the reporter of the Central Station, Le Linfeng, was on the scene and asked him to take us to experience the breath of spring there.

In Wufu Village, Jiangbei Town, Changsha County, Hunan Province, through the camera, you can see that the rape flowers are straightened. Under the sunlight, each petal appears golden yellow, and you can smell the faint fragrance of flowers when you are inside.

Although it was a working day, at the scene, the reporter saw that there were still many tourists watching the flowers, shuttled among the rapeseed flowers, looking for the best angle to take photos, and leaving the best memories of spring. According to local agricultural experts, as the temperature rises during this period, rapeseed flowers have entered their full bloom period. The flower viewing time starts in mid-March and can last around the end of March.

Through aerial photography, we can intuitively see that the planting of rape flowers here is very regular, with the spacing of each ridge of rape flowers at about 1.5 meters. Through the interview, we learned that because there is a lot of rain in Hunan in spring, rapeseed is grown by ridges, which facilitates field management and promotes the growth of rapeseed.

At the same time, early rice will be planted in the local area after the rapeseed is harvested at the end of April. Since September 2024, the local area has carried out high-standard transformation of 1,500 acres of farmland, transforming small fields into large fields of about 4 acres. After the land is leveled and concentrated, it not only facilitates mechanical operations, but also increases the arable land area, further consolidating and improving grain production capacity.

After the rice is harvested, green fertilizer crops such as rapeseed will be sown in the farmland, which not only improves land utilization, enhances soil fertility, and improves soil structure, but also promotes the integrated development of agriculture, culture and tourism through flower appreciation and other activities.

In recent years, the local government has continuously deepened its spring cultural and tourism economy around the "spring scenery industry" to create a distinctive rural tourism brand. There are also multiple Internet celebrity check-in points to attract tourists, and held flower field markets, fashion catwalk shows and other activities to stimulate the vitality of the spring cultural and tourism market. During this year's rapeseed flower viewing period, it is estimated that the number of tourists in Wufu Village will reach 200,000, driving the income of surrounding villagers to exceed 3 million yuan.

Huaibei, Anhui: The spring breeze blows the apricot blossoms. The "flower-viewing economy" stimulates spring tours. In the past two days, 8,000 acres of apricot blossoms in Huangli Scenic Area, Xiangshan District, Huaibei City, Anhui Province have bloomed in competition, laying a spring picture for the earth, attracting citizens and tourists to come one after another.

Step into this apricot flower forest, as if in a sea of ​​pink clouds. The apricot flowers on the trees are either pink and white or as white as snow. The flowers on the trees are clustered together, showing people their beautiful faces. The sun shines mottled light and shadow through the gaps of the flower branches, adding a bit of dreamy and poetic to this apricot flower forest. Many citizens and tourists take advantage of the great spring scenery to come with their families and experience the beauty of nature.

The blooming apricot blossoms not only bring people the dual visual and olfactory enjoyment, but also inject new vitality into the local tourism industry. In recent years, Xiangshan District of Huaibei City has fully explored local natural landscape resources. By holding a series of colorful activities such as the Apricot Blossom Festival, the "flower viewing economy" has urged spring tours, further enhancing the popularity of Huangli Scenic Area and attracting more and more tourists to visit.

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