CCTV News: Recently, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Special Action Plan to Boost Consumption", which clearly proposed to create high-quality consumer brands in the "Consumption Quality Improvement Action". In Beijing, "first store", "first release" and "IP joint branding" have become the "traffic passwords" of some merchants. Let’s see the reporter’s observation.
The "Special Action Plan to Boost Consumption" mentions supporting the development of original IP brands and promoting consumption of animation, e-sports, games and derivatives. On weekday afternoons, this IP joint store still attracted many customers. The store can see the first and first domestic peripheral derivatives that are released in a prominent position.
Photos are taken and checked in, looking forward to new restocking, why do IP joint products and peripheral derivatives attract consumers? What are their expectations?
It is also the expectation of customers to launch more domestic products.
Strengthening consumer brand leadership is the highlight of this plan. How to grasp the consumer's mentality and catch the consumption momentum brought by IP, merchants have also done their homework.
Industry insiders introduced that the effect of building a paradise store with wooden style can experience paradise-style shopping when customers come in and shop. There are joint stories for blind box IPs, such as "Black Myth·Wukong"'s personality trait is "I don't surrender." Customers like IP stories very much and are willing to buy this series of products. Some blind boxes will provide customers with special sessions in the form of flash.
In order to boost consumption, many cities continue to cultivate the first-launch economy, build global new product launch sites, and create a new engine for consumption growth.
Guan Lixin, deputy director of the Institute of Distribution and Consumption, the Ministry of Commerce Research Institute, said that the initial economy is an important function of the international consumption center, because the international consumption center is a gathering place for consumer resources, and can play a very important leading and driving role, and is also the commanding height of the global consumer market. In the process of developing the initial economy, we will build a consumption platform by gathering consumer resources to better play the role of consumption driving. At the same time, it can also enhance the leadership and influence of the city itself in the entire consumer market.
