Recently, the General Office of the People's Government of Zhejiang Province issued an implementation plan to vigorously boost and expand consumption, which proposed that according to the national deployment, a birth subsidy system will be established and implemented to issue birth subsidies to meet the conditions. Places with conditions are encouraged to issue marriage consumption coupons and childcare coupons to carry out basic public services for universal childcare.

This year's government work report points out that policies to promote birth, issue childcare subsidies, vigorously develop integrated childcare services, and increase the supply of universal childcare services. On March 7, Lei Haichao, director of the National Health Commission, pointed out that population issues are still an important issue that requires in-depth and dynamic research. Parenting subsidies will be issued this year. The National Health Commission is working with relevant departments to draft relevant operating plans for parenting subsidies. We must further reduce the costs of childbirth, raising and education, and vigorously develop integrated childcare services to provide more universal services to families who need childcare services.

Professor Dong Yuqian, a population expert and special researcher at the Guangdong Provincial Government Consultant Office, analyzed to the First Financial Daily that experience shows that issuing childcare subsidies can indeed help people reduce the economic burden of families to a certain extent. At the same time, it also has a certain positive effect on boosting the willingness to give birth and improving the fertility rate. Next, localities will further establish and improve the birth subsidy system.

Not only that, some places have begun to reward marriages.

Including, in August 2024, the "Implementation Measures for Encouraging New Citizens to Get Marriage Registration in the "Warm City" (Trial)" issued by the Civil Affairs Bureau of Ordos, Inner Mongolia clearly states that new citizens can enjoy a "Duoduoju" material point reward of 1,000 yuan for wedding photography merchants who settle in the local comprehensive service platform "Duoduoju" platform to take wedding photos.

From January 1, 2025, couples who register for marriage in Luliang City, Shanxi Province (both are first registered) and whose woman is 35 years old and under will be given a reward of 1,500 yuan. The marriage reward funds will be distributed on site in the form of cash red envelopes at the marriage registration window.

In addition, some places have distributed gift packages of varying values. In addition, many villages including Guangdong, Shaanxi and Henan have introduced incentive measures for matchmakers.

In Zhejiang Province, in April 2023, Shangyu District, Shaoxing City launched 13 optimized birth policies, including "gift package worth 1,000 yuan for each couple who register for marriage in Shangyu District." In August 2023, Changshan County, Quzhou City, Zhejiang Province announced that a reward of 1,000 yuan will be given to couples who are registered for the first time in the county and whose woman is aged 25 years and under (at least one of whom is registered with Changshan).

This time, Zhejiang proposed to encourage places with conditions to issue marriage consumption coupons. It is expected that more cities and counties will introduce rewards for marriage next time.

Jiang Quanbao, professor at the Institute of Population and Development of Xi'an Jiaotong University, analyzed to the First Financial Daily that marriage rewards have further released positive signals to encourage marriage and childbirth at the right age, and are also a reflection of reducing the cost of marriage and childbirth such as marriage, childbirth, raising, education, etc. Reducing the costs of marriage, childbirth, raising, education is a systematic project, and rewarding marriage will also further extend the encouragement and support measures.