Zhangshu, China News Service, March 16 (Xiong Jinyang) "When the spring breeze blows, the cauliflower is yellow; when the wine is fragrant, the hall is full of guests." On March 16, the third rapeseed flower cultural tourism festival and agricultural product consumption festival in Yongtai Town, Zhangshu City, Jiangxi Province, with the theme of "Seven Colors Flower Sea, Beautiful Yongtai", was held in Yongtai Town, Zhangshu City, Jiangxi Province. The local area uses colorful rapeseed flowers as a medium to further activate the rural economy.
At the event site, 3,000 acres of colorful rape flowers surging with the wind. Looking down from a high altitude, the colorful rape flowers and rural houses form a pastoral picture. Visitors stroll in the sea of flowers and enjoy the beautiful spring scenery. In addition, the organizer also organized fun activities such as flower field concerts, flower field sketching, and spring post office to unlock a different flower viewing experience.
In recent years, the local area has relied on its unique ecological resource advantages to make full use of "ecology + tourism" to drive villagers to increase their income and become rich.
"Because we started late and had a weak foundation, we encountered a 'bottleneck' in developing rural ecological tourism." According to Jiang Hengting, the mayor of Yongtai Town, after many investigations, Yongtai Town decided to strengthen rural ecological tourism publicity, integrate regional resources, and make enough "flower" articles.
"Colorful rape flowers not only embellish the countryside, but also promote the integration of agriculture and tourism and increase farmers' income." Jiang Hengting said that compared with traditional rape flowers, colorful rape flowers are not only more ornamental, but also retain the oil-extracting attributes, which have high economic value.
"Every spring, our flower viewing and tour routes are very popular, driving the sales of local high-quality rice noodles, duck, and other local specialty products." Jiang Hengting said that with the popularity of rural tourism, many villagers have also increased their income through homestays and restaurants.
According to reports, the rapeseed flower festival attracted more than 20,000 people to participate, with an estimated consumption of more than 500,000 yuan. In the next step, Yongtai Town will revitalize more rural resources, truly promote tourism through agriculture and promote agriculture through tourism, and inject strong development momentum into the cause of rural revitalization.
